Pledgees.
Carolyn Managh | Eco Shepherd
July 18, 2026
We can no longer reconcile the faceless inhumanity and profit-only based procurement decisions of big business and want to be part of the movement that reframes economic value around the triple bottom line.
Caroline Gardner | Studio Gardner Limited
July 18, 2026
As a conscious studio we are making the pledge to always treat our clients with fairness and kindness. We will always market in an ethical way that empowers the buyer to make informed choices that are best for them by communicating openly, honestly, and transparently about our Services. We always consider a client in a holistic way with the singular goal of helping them. We respect our clients as the individuals they are and treat them the way we would want to be treated.
Rei Liddle | Pequena
July 18, 2026
I am making the ethical move because sustainability is one of my core values and I want to make sure that as I launch and grow my business, I am always put integrity and honest at the forefront.
Will Newitt | Natural Edits
July 18, 2026
I believe there is another way to do business, and this appeals to my rebellious side.
Sarah Mellen | The Jack & The Ace, LLC
July 18, 2026
I’ve worked as a packaging designer on CPG and brand building for 20 years. About 10 years ago I went into Duane Reade after working on a Colgate project and just stared in awe at the hundreds of Colgate products already in existence wondering, what am I doing?! All I do is help people create more waste. I made a pivot and started researching and utilizing more sustainable materials and looking for clients that aligned with my values. As my career evolves this has become more and more of my focus.
Adrian Otto | WPG Property Management
July 18, 2026
We value integrity and only market what we will deliver, no more, no less! It’s time to remove the false promises from property management—that’s why we pledge to be transparent and open.
Anika Samples | Incandescent Creative
July 18, 2026
I worked in traditional marketing for 10 years and after undergoing a spiritual awakening, I became more conscious of the state of my nervous system and how easily it can become dysregulated from the constant barrage of urgent language and insincere “offers” of standard marketing tactics. I realized that these practices take advantage of this subtle dysregulation to sell, and could no longer support these dishonest methods.
Holly Christie | This Demanding Life
July 18, 2026
I am making the pledge because I believe people should be marketed and sold to fairly. That it’s not ok to overpromise and under deliver and it’s not ok to market in a way which makes people feel they’re missing out because they can’t afford it. I believe there’s a market for everyone and advertising should be fair, honest and with integrity.
Desiree Bhullar | Naked Digital
July 18, 2026
My entire business is based on being authentic, transparent, honest and ethical, hence the name Naked. Working exclusively with small businesses, it’s frustrating to see them being bamboozled into contracts or paying for services not essential to them. I am taking the pledge to establish myself as a positive influence in the world of ethical marketing.
Naiʻa Lewis | Salted Logic, Naia Lewis, and iMahina
July 18, 2026
As a mother, creator, healer, and artist I want to see my actions make substantive changes in the cultural and socio-economic landscape within a generation. As an Indigenous woman business owner, I am committed to increasing the health and resilience of my community through my work.