Pledgees.
Maude Poirier-Caron | Maude Poirier / Poire+Linden
July 18, 2026
I am taking the ethical move pledge because I highly value transparency and honesty.
Dana Samuel | Dana Samuel / Poire+Linden
July 18, 2026
With the proliferation of so many online business and so many offers, I’ve seen friends get sucked in by unethical marketing tactics. As I set up my own business, I’d like to set myself apart with a focus on ethics. In addition, by joining other ground (like RGD Canada), it further emphasizes the importance of ethics in business as well as marketing…. It feels right!
Laura Doherty | Laura Doherty Ceremonies
July 18, 2026
I am making the ethical move as I genuinely believe in a people-first approach to business. I believe in communicating and educating people inclusively, truthfully and clearly so that they can make informed choices. Because as a death doula and celebrant, I work with people at some of the most vulnerable times in their lives, and the way I work is so incredibly aligned with this pledge.
Amy Pedid | The Sage Mages – Inclusive Branding
July 18, 2026
I have seen first-hand the successful impact of inclusive and ethical design. It’s principles have given me, my team and my client’s tools to easily share purposful ideas and products.
Amelia Chubb | Koha Marketing
July 18, 2026
I pledge to continue championing marketing as a force for good, and a force for our oceans – raising the profile of much needed ocean conservation.
Nick Wilmot | Graphnic Media Ltd.
July 18, 2026
We are making the ethical pledge because we believe in a vision of a fairer and more equitable world. We strongly believe our clients should choose to work with us because we can help them further their cause, rather than because of our sales techniques.
Gabriel Roberti de Siqueira | Core Branding
July 18, 2026
I am remaking my whole website from scratch to focus specifically in ethical, sustainable design, for a better world. I’ve recently took that as a calling and I’m fully committing to it.
Monique Oberholzer | Byte Copywriting
July 18, 2026
I want to be part of the solution, especially as a copywriter. I don’t want to be sleazy, lie, or make something sound better than it is. I want my work to contribute to helping people make the best decisions for themselves instead of making them feel like they’re not good enough.
Marina Waters | Moston Cycling Walking
July 18, 2026
I am making the ethical move to reduce waste and CO2 emissions and to enable others to walk or cycle more
Marie Kenny | Marie Kenny Coaching
July 18, 2026
Ethical marketing is unfortunately not the norm yet. I have been sold to in unethical ways before, and been taught unethical sales tactics which I’ve never felt comfortable using with my clients. It is refreshing to see this movement in an online business world obsessed with profit. My hope is that this will give prospective assurance that they are deeply respected and looked after regardless of their decision to work with us or not.