Pledgees.

Heather Venz | Heydays Creative

July 18, 2026

I’m ready to start fighting back against the pushy and manipulative tactics that masquerade as “clever” copywriting !

Ana Daniel | Daisy’s Retreat

July 18, 2026

I crave the simple life I remember before the internet. Not because I don’t like the internet and the opportunities it has brought us. I love playing with all the new apps and use some in my life and business. No not that. But because everyone is using every opportunity to sell to me. I subscribe to a newsletter because I am interested in what they are doing and immediately nearly every email is sell, sell, sell. It’s overwhelming! I do not want to do this to my followers.

Varvara Langer | Black Cat Web Studio

July 18, 2026

I’m making the ethical move because I believe that business ethics can make a world a better place. As businesses move away from manipulation and focus on integrity and greater good, the society as a whole progresses. And it also feels good for all parties involved in marketing.

Sarahlynn Etta | Maitri Movement & Meditation

July 18, 2026

I value honesty and integrity in my life and business. I want to be fully transparent and treat clients and potential clients with respect. I want to grow my business honestly and ethically!

Caroline Toshack | Caroline Toshack Therapy

July 18, 2026

I am making the ethical move because I am sick of so many marketing tactics that play on our insecurities and vulnerabilities. As a therapist I often meet the effects of media conditioning or manipulative marketing in the therapy room. I want to do more than just deal with it there so I am actively standing against it and calling it out. The more of us who do this, the more we are saying that it is not ok and that there is another way.

Rosalind Zavras | Aropa Consulting

July 18, 2026

I do not see my work as transactional but rather relational. I am committed to finding the best solution for my prospects and clients, even if that means the best solution isn’t me. I am excited to create a space for dialogue and honesty in the sales process with a foundation of genuine compassion.

Mangla Sachdev | Expat Business In A Bag

July 18, 2026

Travel has taught me to embrace diversity and I’d love for everyone to feel heard, seen, and valued in our multicultural world.

Sammy Phillips | Kohlab Creative Design Studio

July 18, 2026

I am formally declaring my ethical move because I truly value honesty, transparency and trust and communicate with my clients and my connections in a way that upholds those values. I do not believe in manipulative marketing or mass consumerism. Instead, I believe in ethical, empathetic, honest marketing and conscious living.

Pacha Hornaday | Balanced Brands

July 18, 2026

I believe in authenticity and this is one way of being authentic in my business. Manipulation is a form of disrespect. Most problems start with disrespect. I want to be respected, and I respect the choices of others. I believe in relationships over profits.

Kim Tercero | Tercero Solutions

July 18, 2026

Making the Ethical Move pledge, Tercero Solutions solidifies its dedication to rematriating the economy, prioritizing clients through transparent and accountable practices, fostering social impact, and committing to an ever-evolving journey of ethical business practices.