Pledgees.
Aimee Russo | Business Lane
July 18, 2026
We pledge to not participate in any marketing that is unethical. We put humanness first, and wholeheartedly embrace inclusivity, honesty, and are actively anti-ick, anti-bigotry, and anti-discrimination. We do not and will not use psychological manipulation as a tool for marketing or doing business. We are committed to doing as much good as we possibly can.
Lena Lambertz | STUDIO HUMAN
July 18, 2026
I pledge to the ethical move, because I want to choose ethics over profit and be part of a positive social and economic change. For a more peaceful, social and responsible presence and future.
Preksha Bader | Digital Go Where
July 18, 2026
I pledge to support businesses in their journey toward digital sustainability by providing expert guidance on eco-friendly web design, hosting and practices. I commit to helping organizations reduce their digital carbon footprint, enhance their online efficiency and promote a sustainable future, leveraging technology for environmental stewardship.
Emily OBrien | Folly
July 18, 2026
I’m making the ethical pledge because it really resonates with me and why I work the way I do. I never sell services that aren’t appropriate for people in terms of budget, time or outcomes. I used to work in a digital agency, and I’ve experienced first hand people putting themselves into financial trouble by paying for services that they don’t need. I always want to be open, honest and flexible.
Molly A Kittle Kittle | Connect With Story
July 18, 2026
This pledge beautifully aligns with my mission to reclaim our authentic voices, deeper purpose, and the power of connection. No gimmicks or coercion. Inspiring individuals and teams to tap into their creativity for more impact with less effort.
Natasha Baggs Baggs | Be Visibly You
July 18, 2026
I’m embracing ethical practices because honesty and clarity in business are important to me. It’s my priority that my clients feel supported and recognised, knowing that their stories are not just heard, but truly valued.
Judy Nicholson | Denver Organizer
July 18, 2026
My clients are my most valuable asset. I care for them and treat them as I would my closest friends. It’s important to me to be honest and forthright in all I say and do.
Grant Bosch | Bee Your Business, LLC
July 18, 2026
The trend of just pushing people to buy something for the sake of the purchase is frustrating. I want to push real connections with businesses that move our planet forward. You can keep the fake s*%t.
Bryony Mussenden | Bryony Mussenden
July 18, 2026
I am making the ethical move because I want to write marketing copy that empowers customers to make the best choices for them.
Thomas Siron | Techscend Ltd
July 18, 2026
I am making an ethical move after witnessing a family member being charged extronation prices for something that simply did not cost that much to deliver. Our new start up will uphold these values, therefore ensuring consistent and reliable IT Support is available to all.