Pledgees.
angie marie |
July 18, 2026
Like many first-time business owners, I fell for all the marketing “tricks” that the conventional world teaches. Certain practices never felt right to me, but I figured that I had to play by the rules in order to become successful. It all felt icky to me, and it held me back from promoting my own work. Once I realized that I can do marketing in business in my way, in a way that feels ethical to me and aligns with my own values, everything changed. I realized I didn’t have to play someone else’s game—I could create my own. You attract the community and network that share the values you put out. I value transparency, creativity, and fun, and now I work with people who feel the same.
Duncan Hayes | 4dimpact
July 18, 2026
The tide is changing for unhindered capitalism. Now, more than ever, we need businesses that balance their role in society, and as people-first employers, with their obligation to shareholders. It’s not about restricting profit. Quite the opposite. Doing what’s right for customers and employees, also pays dividends in loyalty and longevity.
Colin Reed Reed | ReeDefined Executive Coaching
July 18, 2026
Doing right by the people I support, and those I’m reaching out to, and in doing so aligning with my values of integrity, humility and authentic contribution. Relationships develop with honesty and trust, and I’m doing this from the outset by being transparent and respectful of others.
Angela Ellison | Angela Ellison Creative
July 18, 2026
I am making the ethical move because I prioritize genuine connections and relationships over manipulative tactics. If we want to have a sustainable future for people and the planet, that begins with how we treat each other in business and life. Manipulative tactics add to the patterns of overconsumption, waste and dissatisfaction. I pledge to honor the humanity of all that interact with me and my business; so that people have the freedom to choose what’s right for them without unnecessary pressure or coercion.
Jessica Tefenkgi Ruelle | Jessica Tefengki Ruelle
July 18, 2026
I am making the ethical move because I don’t want to participate in a world that promotes economic growth over well-being and integrity
Lorna Clansey-Gramer | Lorna Clansey
July 18, 2026
I am making the ethical move because I want to formally pledge that I will not exploit my clients’ vulnerabilities, anxieties or FOMO in order to encourage them to work with me. My commitment is to support my clients in realistic growth and healing, cheerleading their changes and helping them to see where they are doing well already, while encouraging them to be curious and open to a more meaningful and fulfilling life.
Hayley Jeffery | H. M. Jeffery, Copywriter
July 18, 2026
I am making the ethical move because I believe open communication, fairness, and honesty are obvious best practices when it comes to running a business.
Stefanie Eichholtz Eichholtz | Wordmate
July 18, 2026
people over profit!
Moyra Michelle Nguyen | Moyra Michelle Hypnotherapy & Healing
July 18, 2026
I am making the ethical move because I believe that the healing industry has started to do more harm than good, disempowers more than it serves. Healers are being taught to become cult leaders with self-serving egos and greed corrupting the real work. I want to market in a way that cuts through the propaganda and adds to the lives of anyone who comes into contact with my world.
Charlotte Seibert | Make Waves VA
July 18, 2026
Sustainability and ethical practices are at the core of my work as a virtual assistant for businesses driving positive change for people, animals, and the planet. I strongly believe that business can be used as a power for good, and together, we can make a meaningful impact and shape a better world.