the ethical move

Pledgees.

Jen Rouse | Jen Rouse copywriting

July 18, 2026

I believe in people and planet before profit!

Denise de Gromoboy | Denalis Jewellery

July 18, 2026

As a customer and consumer I hate pushy sales people – as soon as you cross a business threshold you are pounced upon. It’s all about sales and closing them asap. I have worked for people like this and have seen potential clients’ negative and dissatisfied reactions. As a small business I want to treat my customers with respect. I value trust, transparency and communicating with my customers with friendliness and honesty.

kim tang | Design For Good Club

July 18, 2026

I am making an ethical move because I recognised I was part of the problem as an ex-fast fashion addict and have resolved to changed my behaviour and help others too.

Maria Isabel Reyes | BuenKarma

July 18, 2026

I am making the ethical move because I believe in the power of cultivating good karma as a force for personal growth, and therefore a better world.

Teresa Ferreira | Teresa Ferreira Studio

July 18, 2026

I am making the ethical move pledge as I want to use my action and work to contribute towards a positive change in the world. This could be through my branding and creative work, the workshops and training I deliver and tackling consumerism.

Tegan Purdon |

July 18, 2026

The words, images and emphasis of marketing messaging is developed in an unregulated and easily manipulated profession. Enough is enough. WE need to drive change. WE need to push back on managers. WE need to create the world we want to see.

Kat Jackson | Writing for Good, LLC

July 18, 2026

I’m a copywriter and grant writer and strive to sell services that make sense with nonprofits’ needs, without over selling.

Karen Wells | Indigo Nine Website Design

July 18, 2026

I pledge honesty and transparency within my web design business – with clear pricing, communication, and policies that respect client data. I want to create excellent digital experiences that feel good for both my clients and their customers. I am committed to making a positive impact and setting the highest standard of integrity within the web industry.

emma baker | emmabakerstudio

July 18, 2026

I’m making the ethical move because I believe in putting people and the planet first. I do not believe in manipulative marketing or mass consumerism – instead, I value ethical, honest marketing and conscious living, and communicate with my clients and connections in a way that upholds these values.

Kate Cumming | Copy by Kate

July 18, 2026

Learning about marketing tactics like using fear to motivate people to buy things made me feel sick. In a world of over consumption and social media manipulation, I do not want to contribute to that problem.

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