Pledgees.
Kate Martignier | A Real Green Life
July 18, 2026
Every choice we make about how we conduct ourselves, how we behave toward ourselves and each other, is a vote for the kind of world we want to live in. How we peddle our wares is no different.
Sarah Racsa | Racsa Coaching LLC
July 18, 2026
I am making the ethical move because it aligns with my values as a human and as a business owner. I chose to be certified by the Ethical Coaching Collective for the same reasons — integrity, transparency and compassion.
Alice Brown | Tech 4 Psychs
July 18, 2026
As a psychologist, I am fully committed to only using ethical marketing approaches that align with my values, put clients first and adhere to my professional code of practice. I want to use the privilege I have to leave the world better than I found it.
Julia Greacen | Fire & Fly Media
July 18, 2026
Because the way we communicate and market should empower our prospect’s sense of self-determination, not undermine it.
Sharice Enis | Sharice & CO LLC
July 18, 2026
As a marketing automation and sales funnel builder, I’m tired of seeing tactics that perpetuate urgency and scarcity used to make more sales. I want to be part of the change to make digital marketing more inclusive, safe, and ethical. Given the introduction of AI I think that it is more important than ever to pledge to conducting business with integrity.
Annelies Langenaekens | CaniCo
July 18, 2026
I am taking the pledge for The Ethical Move because I wholeheartedly believe in the importance of my work, driven by my love for animals and their human companions. I am committed to maintaining this essence in all that I do. I refuse to engage in manipulative marketing tactics to gain clients; instead, I am dedicated to fostering authenticity, genuineness, and sustainability in all my endeavors.
Kate Danchin | Kate Danchin – Coaching & Hypnotherapy
July 18, 2026
I’m making the ethical move because I’m tired of being approached with ‘hard sell’ tactics. I dislike cold approaches through social media, and especially the ‘sense of urgency’ that seems to be the norm these days – buy now or the price doubles tomorrow – or spaces will all be gone. It’s manipulative and creates a sense of fear of missing out. As a therapist/coach working with sensitive clients that is absolutely not how I want to come across. My clients need to feel safe from the first moment of contact. I believe people have a right to consider in their own time if my service is right for them and, as such, I’m happy to let them decide when they are ready.
Elizabeth Cadirao | Heart-Light of HI
July 18, 2026
I am doing this to align myself with others who are striving to better our community- as I have committed to do myself!
Dayana Guevara | Dayana Guevara
July 18, 2026
I bought a very expensive course to learn about copywriting and found out too late that what I was being taught was aggressive and “twisting the knife” tactics that didn’t sit right with me. Even as a beginner, it made me wonder if there wasn’t another way to do copywriting and marketing. I started looking online and found The Ethical Move, thank God! Connecting with the right people who share my values is so important to me especially at this early stage of my career.
Alice Walker | PackedPack
July 18, 2026
Being an eco friendly business means that I hope to see a shift in consumers being more conscious in what they buy, why they are buying, how much they buy, and the quality, sustainability and longevity of their purchases.