Pledgees.
Margarita Makhota | the word witch
July 18, 2026
I’m taking the ethical move pledge because I believe in a world where we can thrive without having to use psychologically manipulative sales tactics to get others to give us money. I also believe that a fulfilling and abundant life is built on integrity. In our marketing, this means honoring each other’s humanity. By marketing ethically, we actively refute the exploitation and individualism that are so normalized in our world. We resist and rebuild with love, care, and devotion to collective liberation.
Abbie Ironside | Abbie Ironside Photogrpahy
July 18, 2026
I am making the pledge to the ethical move because I strongly believe in being transparent and up front with all my clients. I never want to miss sell or manipulate my clients
Jasmine Pettey | JE PETTEY MARKETING LIMITED
July 18, 2026
I am making an ethical marketing pledge because I fundamentally disagree with pushy and overbearing sales tactics. I believe in respecting individuals’ autonomy and ensuring that they make the best choices for their needs without undue pressure. This pledge reflects my commitment to respecting privacy, and communicating in a way that is inclusive, truthful, and clear. By not confusing or hiding information from our audience, and making everyone feel welcome, we create a more honest and transparent marketplace.
Nedra Rezinas | Nedra Rezinas Consulting
July 18, 2026
I am making this ethical move because I want to set an example for my community and client on how ethical marketing can be done.
Rachael Hunt | Reuseabox
July 18, 2026
We are making the ethical move because, at Reuseabox, we’re trying to shape a better future for people and the planet. This means challenging assumptions (especially around reuse and recycling), creating conversations around greenwashing and being committed to transparency.
Danika Stochosky | Danika Ess Copywriting
July 18, 2026
I think that marketing is a world that becomes more impactful when we are transparent. We can lead people to solutions to the problems or pains they are experiencing when we understand their pains. Conversion copywriting could also be called compassionate copywriting because we are always putting the customer first. It’s a win-win for both business owners and their clients.
Samantha Chua | Sincere Copy
July 18, 2026
I am making the ethical move because I genuinely believe we can use our influencing power for good. I’m tired of predatory practices like scarcity marketing and “income claims marketing”. I’m also disconnected from the “hustle” culture that prides quantity and cheap, mass production, over quality and thoughtful products. I believe in creating genuine connections, basic decency, honest marketing and business practices.
Heather Carlson |
July 18, 2026
I’m taking the ethical move pledge because I value honesty & integrity in all things. I’m committed to being an ethical small business owner and a conscious consumer. Here’s to creating genuine connections with clients and customers, while prioritizing transparency and authenticity.
Elena Pintus |
July 18, 2026
I’m taking this pledge because I’m horrified at the amount of unqualified coaches and self proclaimed healers and “therapists” who claim to be able to help people heal their trauma, when they have no proper training, supervision or insurance, and as a result they end up doing a lot of damage. I’m also taking this pledge because I’m tired of the amount of manipulation, gaslighting, false promises and ridiculously inflated prices in my industry.
lisa martin | Lilly Blu And Grace
July 18, 2026
I pledge to always put people & their hearts before money, because that is how my heart works, connection, integrity, transparency are 3 of my values, I don’t believe in hustle or BS marketing tactics, I promise with me what you see, is what you get, a northern girl with grit & grace running through her veins, who will always put you, your heart, and your dreams & vision first, because being a heart led solopreneur is a calling, not just a business.