the ethical move

Pledgees.

Marlene Lowe | Emerald Agency Limited

July 18, 2026

Being a marketer means you have the power to influence how the world sees a product or service. We are the gateway to making sure that the messages going out there are ethical and accurately represent the companies they stand for.

Nicole König | EcoQuent

July 18, 2026

I’ve taken the pledge before, but I am excited about the chance to do it again. Here’s to conscious, mindful, informed buying decisions based on honest, ethical selling.

Nicole König |

July 18, 2026

I feel that the age of marketing through urgency tactics and sparking FOMO is closing FAST — what a wonderful thing. I’d like to help champion conscious capitalism as one of the propellers towards conserving and protecting the planet.

Emma Leadley |

July 18, 2026

We are awash with false scarcity, countdown timers and high-pressure sales. It’s not sustainable for us as human beings, or for the planet.

Marcel Garz |

July 18, 2026

Media companies are more than ever pressured to generate clicks with content that is optimized according to audience engagement metrics, which often compromises journalistic standards. The societal costs of marketing practices that rely on clickbait, sensationalism, or fake news are enormous. I would like to help find better ways to finance journalism and help news media reclaim their role as the Fourth Estate.

Joshua Voon | Newfound Culture Limited

July 18, 2026

I’m making the ethical move for transparent, responsible, and honest marketing because I’m sick of the dodgy tactics and smoke-and-mirrors games that tarnish the marketspace. It’s high time to dispel the nonsense and demonstrate that integrity isn’t merely a buzzword—it’s the cornerstone of genuine business practice. It’s time to make a genuine impact in our communities by equipping consumers with honest information and fostering lasting trust.

Bud Johnston | Boxless ltd

July 18, 2026

Boxless pledges to be an ethical organisation because we believe in the power of integrity, responsibility and sustainability. As stewards of our planet and its resources, we recognise the importance of conducting our business in a manner that respects people, communities and the environment. Although we do not produce products we work with clients who do and make it our mission to get them to employ a culture of transparency and accountability. We are committed to making ethical decisions at every level of our operations. Our pledge is not only a commitment to our customers and stakeholders but also a reflection of our values and dedication to creating a better world for future generations. At Boxless, ethical business practices are not just a goal; they are the cornerstone of everything we do.

Emerson Delacroix Delacroix | Wellspring Healing Center, LLC

July 18, 2026

We are part of the ethical move by promoting the therapy techniques we use, listing conditions/topics we treat, and offering referrals to affirming therapists with other offerings and identities with the goal of connecting persons in the LGBTQIAPP+ community with mental and behavioral healthcare.

Ray Pastoors | True Green Hosting

July 18, 2026

We are passionate about an ethical, green web. And believe in spreading more kindness into the world.

stephanie rault |

July 18, 2026

I am pledging to the ethical move because I want to make my engagement towards ethical marketing as transparent as possible, and I want to share knowledge to people about how ethical marketing can exist.

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