Pledgees.

Aurora Morfin | Aligned Beings

July 18, 2026

I am taking the ethical pledge because I see it as a step into the direction I want to see the world moving. A direction where we care for each other as humans beyond a mere transactional move. I want to make sure the social capital keeps raising. Because my heart knows another world is possible.

Safiya Allaf | Safiya Allaf Copywriting

July 18, 2026

I am making the ethical move because as a sustainable copywriter, I’m responsible for the words my clients use to market themselves (and the words I choose to market myself). I want to elevate the brands and businesses that are doing good, with good ethical marketing practices. After all, it would be a bit hypocritical to manipulate people into buying a product that’s doing good for the planet and the people, right?

Demi Heussy | My Planner Friend

July 18, 2026

Our commitment to ethical marketing aligns with our mission to make marriage proposal planning accessible, stress-free, and meaningful for everyone, everywhere. We believe in breaking the cycle of consumerism and focusing on what truly matters: creating authentic moments that people will remember forever.

Dave Jarrold | Lasting Impact Ltd

July 18, 2026

I’m exhausted and disillusioned by all the underhand sales tactics that are used so frequently today. I genuinely want to support people, teams and organisations, but when I reach out I feel like there’s a barrier of cynicism that’s a result of these unethical practices. I’m also concerned that I’ll get sucked into these ways of approaching marketing, and I want to resist that. I want to increase my awareness so that I don’t, and I want to support the move to ethical and transparent ways f working.

Camelia McCandies | Moka Web Design

July 18, 2026

I am making this pledge to help support and amplify fellow small business owners’ ability to continue to product quality products that are sustainable, and valued by consumers!

Holger Schueler | From Scratch Communications

July 18, 2026

Marketing and Sales are human nature. They are are formalised versions of what we do to spread ideas, to win over hearts and minds, to bring people together and make a ruckus. We can’t risk for both terms to become synonyms for lies, deceit and selfishness. Because we never needed to win over more hearts and minds for ideas that may help us survive on this tiny rock. Instead, we need to show that marketing and sales rely on consent, care and competence.

Denisa Parker | Kind & Ivy

July 18, 2026

I am making the ethical move because I believe you can run a profitable AND ethical business at the same time. Business owners shouldn’t compromise their values or revenue in order to run and grow a business in an ethical and sustainable way.

Steve Gillson | Ethical Growth Coach

July 18, 2026

I have the privilege of teaching post-graduate and under-graduate students about Digital Marketing and I want to nurture their integrity and show them how to grow ethically online.

Patrick Kimber | KB Software Ltd

July 18, 2026

I love the pledge. I want my business to benefit the all parts of my local community.

Jennifer Arnspiger | Highly Sensitive Healing

July 18, 2026

I am making the ethical move because I care about my business, reputation and audience; transparency and lack of manipulation feel right to my soul.