the ethical move

Pledgees.

Heather Hulbert

December 6, 2021

I am making the ethical move pledge because I believe the value of helping people to show up as themselves, and bring more honesty and trust into the world, is more important than reaching the (mostly) unattainable 6-figure-business models, you see other businesses constantly bragging about. Comparisonitis is the killer of self-confidence in business, I want to help people believe in their true worth and stand out from the crowd, confidently and ethically.

Emma Lundaahl

December 2, 2021

I want to educate myself and others more on a new way, a more aligned way to market and promote businesses

Daniel Elkin

December 2, 2021

We are making the ethical move because we are tired of the manipulative and duplicitous practices that we bump up against in our industry and in the greater economic ecosphere. We believe in full transparency, and it is important to us that our customers and supporters all know how much we value them.

Victoria Philips

December 1, 2021

I am making the pledge because I want to be part of the solution to a better world.

Seren Nurgun | SweetSea Digital

November 29, 2021

I’m making this pledge because I’m tired of seeing dishonest, manipulative, and deceptive marketing tactics that end up hurting people.

Denisa Cretu

November 29, 2021

When I opened my design studio, I knew I wanted to help other businesses make a difference and lead by example. I want it to not only be at the forefront of doing business ethically in the design space, but also to inspire other businesses and our clients to take on the same movement.

Ean Price Murphy

November 25, 2021

As we move into online sales, I don’t want to replicate the gross standard of emotional manipulation.

Vix Anderton

November 23, 2021

I am making the ethical move because I am sick and tired of these old ways of marketing making me feel sick and tired. My work as a coach is trauma-informed and I believe that starts with how I communicate with and market to people. I want people to make an informed choice about who they choose to work with and that means ethical, authentic, trauma-sensitive marketing.

Marissa Evans

November 19, 2021

I am making the ethical move because I believe wholeheartedly in transparency in sales and strive to build my business to continually be genuine and authentic. I believe it also further legitimizes our work and alleviates fears among our clients.

Breanne Phillis

November 17, 2021

I am a new baker but as a waitress of 6 years I have always put my customers before my tips. To me, creating a cake for my customers is more than just money, but to them it is an experience and something I want to make very special for them.

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