Pledgees.
Clare Carney | Twigs Magazine
June 2, 2022
We are making the ethical move because we want to offer an alternative to the way that magazines are manufactured, marketed and sold. Currently they are based on fuelling consumerism; encouraging the need and want of new things, they provide cheap, plastic, one time use toys and they are aimed at quick turnover and mass profit. They also only cater for neurotypical readers. This is a big problem and it is aimed at our younger generations!
John Cassidy-Rice | Training Excellence ltd
June 1, 2022
It saddens me that in my industry that so many choose to put profit before the person and wish to be accountable for ethical marketing
Tamika Vonshá Brinson | Just Right Movement
May 31, 2022
I am taking the ethical marketing pledge because I care about people. I don’t care to be another salesman in the world of consumerism. I want to fulfill my purpose here on the planet to give of my authentic self if and only if my offering makes sense for the person I am working with. I want to see people grow. I want to add value to the lives that I encounter continuously. I want to share the fruits of my creative works so that others may be edified in the areas they need in order to thrive and reach their potential. I want them to feel seen, heard, and have their needs met. It is not about a sale. It’s about fulfilling a need and providing practical solutions to conflicts.
Alex Mullings | Alex Mullings Coaching Ltd.
May 31, 2022
I am making the ethical move pledge because I believe in responsible business. I strongly dis-like being manipulated and coerced by unethical marketing. I want to be part of the solution rather than the problem by empowering consumers of my product to make an informed choice, without pressure, based on clear and honest information.
Jade Poole | Digital J
May 31, 2022
I think there needs to be more accountability for the way businesses manipulate others and trick people into making decisions. I think unethical marketing creates an unpleasant experience online, and I want to do more to combat this.
Sarah Lynas | Sarah Lynas Coaching
May 31, 2022
I’m making the ethical move to be a breath of fresh air in a world of cringe-worthy tactics AND to inspire others to join us. I’m championing doing things differently and doing things right. I want my people to come with me because it’s right for them, not because it’s right for me. And I give full permission to anyone to call me out if I’m marketing unethically in any way, at any time.
Paula Shepherd | Paula Shepherd Consulting LLC
May 31, 2022
People deserve to make decisions in their best interest without all of the psychological manipulation. It’s also important for us to recognize and celebrate sovereignty.
Wolfgang Stefani | wolfgegenlicht
May 31, 2022
Shady Marketing and getting spied on by big tech is part of this world by now. I don’t want to contribute to that. And I don’t want my clients to contribute to that as well.
Sarah Newland | Keyboard Smash
May 31, 2022
Over consumption is the root cause of our environmental problems. As business owners, we have the responsibility to support consumers with their buying choices and to change the narrative with the need to sell more for the benefit of constant growth. We can all grow our businesses in a sustainable way that doesn’t encourage over consumption. We don’t need growth for growth sake. I don’t want to be a part of the problem and I want to actively work to help to solve it.
Cal Chikwendu
May 31, 2022
Ever since I was a wee lass growing up in the UK I’ve been shouting about injustice, inequities and unethical practices (yep, probably didn’t call it that as a 10yo) but the sad truth is, 45 years later and there’s soooo much left to change. Seen some massive steps forward but some huge steps back. Still trying to do my own little thing to help the world be a better place for everyone – inc. no manipulative marketing. Keep up the good work to all who are on this journey. Stay kind.
