Pledgees.

Jessica Lackey | Jessica Lackey Consulting

July 28, 2022

I am making the ethical move because I am tired of our agency and analysis being hijacked by marketing tactics.

Jason Stein | Wellness Renegades & Wallowa Ave. Wellness

July 27, 2022

As a business coach, I see unethical marketing all the time that may work for making money, but not for building relationships. For me, marketing is and always should be about building better relationships.

Laurence Adams | Flamingo C&C

July 26, 2022

We have entered an era where purpose-washing and greenwashing seems to be everywhere. It’s like a virus preventing us from truly tackling the important issues in society. We have a collective responsibility to call it out when we see it in others, and empower others to do the same if they see it in us.

Luca Jakab | Luca Jakab Consultancy

July 24, 2022

I am making the ethical move because I believe that businesses, regardless of size, have a tremendous power to positively affect cultural narratives and change socio-environmental patterns for the better. Therefore us, consultants and marketers also have a responsibility to give ethical, inclusive and sustainable advice to business owners.

David Horn | David Horn Design Ltd.

July 24, 2022

I am increasingly frustrated at feeling like someone who is just there to be sold to, who can be quantified as a set of data points, who’s behaviour can be predicted in humdrum algorithms that act to deny our independence of thought and being. I’m tired. I don’t want that for our families, our friends, or our clients.

Maci Wescott | Wescott Media Group

July 20, 2022

I’m making the ethical move because I want to operate my business with integrity and transparency.

Kat Wray | Red Eclectic

July 20, 2022

I am making the ethical move because I want to treat my clients how I’d like to treated – I only want to pay for the time I need, with no unnecessary add-ons or things.

Megan deBoer | Tended Wealth

July 19, 2022

I want to be a part of the collective shift towards selling that is honest, fair, clear, and kind – and to do the work in community. I see the other side of manipulative marketing – the financial consequence and the emotional disillusionment which cost *both* buyer and seller more than they may realize.

Federica Ceresa | Federica Ceresa

July 19, 2022

I am taking the pledge because I think Marketing needs integrity. There are so many ‘so-called’ marketing strategists and consultants with no qualifications that give a bad reputation to our craft. I believe considerate and ethical marketing is possible, and I want to promote it.