Pledgees.

Sophie Lechner | The Global Growth Experience

March 30, 2023

I am tired of seeing so many solopreneurs who are passionate about their mission, end up shrinking the scope of their impact because they hit the wall of bully marketing. They (understandably) don’t want to engage in those practices but don’t always know that there’s another way to do marketing and you don’t have to be slimy to get clients to sustain your work. The world needs all the passion and expertise it can get and nothing should stand in the way.

Willie Finklin | PM3 University

March 29, 2023

I’m making the ethical pledge because treating others with fairness and respect is very important to me. I strongly believe in providing value to everyone, regardless of their budget or financial status. I strive to conduct my business in an ethical and morally responsible manner, where integrity and honesty are my guiding principles. Ultimately, my aim is to offer maximum value at an affordable price, while maintaining transparency in all my dealings.

Lizzie Thurgood | Lizzie Thurgood Photography

March 29, 2023

I am making the ethical move because although it’s in the early stages, I want my business to be as ethical as possible, and completely honour my clients first and foremost.

Jenn Hume | Hell Yeah Tech

March 28, 2023

I am making this pledge as I am autistic and find it really hard to know what to believe in a world full of slick marketers. I find unethical marketing to be explotative and ableist.

Chester Beard | Salish Sea Consulting

March 28, 2023

I don’t like sounding salesy in my copy. And I want others to feel comfortable with the copy I write for them. My work is about making connections not conversions. So my copy reflects that focus. We want to make true connections and not just be sold to.

Lucie Gray | Lucie Gray Creative

March 27, 2023

Consumerism dosen’t work. Governments and large corporations need to change. But they won’t unless they see the everyday small business make those shifts and still be profitable.

Sarah Charters | Office Magazine

March 26, 2023

Running an honest business is important to me – I treat my clients the way I would want to be treated.

Rionach Aiken | Rionach Aiken International

March 24, 2023

I am making the ethical move because I want to build a business centred around connection, equity and integrity. I acknowledge there is a ton of ongoing decolonisation to to – both inside me, in my business practices and in what I give support to (or don’t). I’m here for this journey.

Kovacs Melanie | Joy Works

March 21, 2023

I am making the ethical move because I’m tired of toxic marketing. I want to live in a world where marketing is helpful, inspiring, educating and helps us build connection, community and belonging.

Christy Foust | Living Daringly

March 18, 2023

I am making the ethical move because normally I hate being sold to. It feels yucky and manipulative. I want to create a marketing and sales environment that centers relationships and our connection as humans.