Pledgees.

Nedra Rezinas | Nedra Rezinas Consulting

July 18, 2026

I am making this ethical move because I want to set an example for my community and client on how ethical marketing can be done.

Rachael Hunt | Reuseabox

July 18, 2026

We are making the ethical move because, at Reuseabox, we’re trying to shape a better future for people and the planet. This means challenging assumptions (especially around reuse and recycling), creating conversations around greenwashing and being committed to transparency.

Danika Stochosky | Danika Ess Copywriting

July 18, 2026

I think that marketing is a world that becomes more impactful when we are transparent. We can lead people to solutions to the problems or pains they are experiencing when we understand their pains. Conversion copywriting could also be called compassionate copywriting because we are always putting the customer first. It’s a win-win for both business owners and their clients.

Samantha Chua | Sincere Copy

July 18, 2026

I am making the ethical move because I genuinely believe we can use our influencing power for good. I’m tired of predatory practices like scarcity marketing and “income claims marketing”. I’m also disconnected from the “hustle” culture that prides quantity and cheap, mass production, over quality and thoughtful products. I believe in creating genuine connections, basic decency, honest marketing and business practices.

Heather Carlson |

July 18, 2026

I’m taking the ethical move pledge because I value honesty & integrity in all things. I’m committed to being an ethical small business owner and a conscious consumer. Here’s to creating genuine connections with clients and customers, while prioritizing transparency and authenticity.

Elena Pintus |

July 18, 2026

I’m taking this pledge because I’m horrified at the amount of unqualified coaches and self proclaimed healers and “therapists” who claim to be able to help people heal their trauma, when they have no proper training, supervision or insurance, and as a result they end up doing a lot of damage. I’m also taking this pledge because I’m tired of the amount of manipulation, gaslighting, false promises and ridiculously inflated prices in my industry.

lisa martin | Lilly Blu And Grace

July 18, 2026

I pledge to always put people & their hearts before money, because that is how my heart works, connection, integrity, transparency are 3 of my values, I don’t believe in hustle or BS marketing tactics, I promise with me what you see, is what you get, a northern girl with grit & grace running through her veins, who will always put you, your heart, and your dreams & vision first, because being a heart led solopreneur is a calling, not just a business.

Aurora Morfin | Aligned Beings

July 18, 2026

I am taking the ethical pledge because I see it as a step into the direction I want to see the world moving. A direction where we care for each other as humans beyond a mere transactional move. I want to make sure the social capital keeps raising. Because my heart knows another world is possible.

Safiya Allaf | Safiya Allaf Copywriting

July 18, 2026

I am making the ethical move because as a sustainable copywriter, I’m responsible for the words my clients use to market themselves (and the words I choose to market myself). I want to elevate the brands and businesses that are doing good, with good ethical marketing practices. After all, it would be a bit hypocritical to manipulate people into buying a product that’s doing good for the planet and the people, right?

Demi Heussy | My Planner Friend

July 18, 2026

Our commitment to ethical marketing aligns with our mission to make marriage proposal planning accessible, stress-free, and meaningful for everyone, everywhere. We believe in breaking the cycle of consumerism and focusing on what truly matters: creating authentic moments that people will remember forever.