Pledgees.
Dez Stephens | Radiant Health Institute
July 18, 2026
Accessibility and affordability are at the forefront of our values.
Nicky Runeckles | Parenting Matters
July 18, 2026
I’m tired of being sold to and not understanding the whole truth about what I’m buying. Parents are being bombarded with information on parenting from all directions that isn’t based on evidence and so confuses parents and can feel overwhelming and contradictory.
Vanessa Guerrero | Guerrero
July 18, 2026
I am making the ethical move because I don’t want to be part of methods that create more fear, and disconnect people from their inner knowing. I want to create substance, authentic content, and real personal connections that empower us to be ourselves and bring our gifts into the world. I want people to make a free choice to co-create with me because they feel the connection.
Emily McCabe | Eb and Flo Digital Studio
July 18, 2026
The mission for ethical transparent, responsible and honest marketing is something I really align with and I want to pledge my business to operate ethically. It’s been a shock to me since starting my business 4+ years ago how frequently I’ve met individuals, companies and even charities who I can see are being talked down to through complicated jargon, lied to and overcharged thousands by other agencies. It doesn’t sit well with me and to me gives the whole industry a bad name. It’s become a pattern I see so often that I firmly believe there needs to be change. I’ve been at networking events, been told by other business owners to increase prices, charge unnecessary fees and essentially take advantage of clients who don’t know better and I find it upsetting that this is the standard for many agencies. I’d love to be part of a movement to help steer this change.
Samantha Aspin | Elite Funeral Services NW Ltd
July 18, 2026
We feel that the funeral service is an area where moral and ethical responsibility should be paramount. There are so many areas that require transparency, especially around pricing and options. We pledge to be ethical in all of our practice and ways of working.
Emily Stout | Shine Coaching & Consulting
July 18, 2026
Shine C&C is taking the Ethical Move pledge because authenticity, transparent communication, and integrity are lacking in business. I want to be part of the solution. I believe in creating true connection and brand loyalty, not by tricking people into buying clients’ products or services through a confusing sales funnel. I despise the “hard sell.” I get emails all the time from people who reach out to offer their products or services for my business. Their first email is friendly. When their emails receive no response, it often leads to a condescending note that implies I’m not serious about my business and that when I’m ready to focus on my business, give them a call. Gross! I have always believed that marketing is not selling… marketing is connecting. It is creating an authentic connection with a person or organization that you can empower to achieve their goals through your knowledge and experience. Authenticity and connection are everything to me!
Leona Röckner | leona.renee.rockner
July 18, 2026
For the past year I have been looking into the digital marketplace and felt like none of the practices I was exposed to are good enough for humanity or the Earth. Gotta start Somewhere. May need a community for support as I learn.
Abigail Glover | Abigail Rose VA
July 18, 2026
I am making the ethical move because i want to be part of the solution and not the problem.
emj rose | Crow Proudly
July 18, 2026
I am taking the ethical move pledge because, in a world where people are increasingly fearful of fraud, scams and AI, bringing with it a fear of things not being as they seem, it is ever more important to stand out by standing up for transparency, integrity and authenticity. Building trust is more important than ever.
Valentina Grandesso | The Alternative Copy
July 18, 2026
I am making the ethical move because it’s time to stop selling the overnight 50k months with icky sales techniques and playing on pain point marketing. I pledge for marketing that is consent-based and ethical.