Pledgees.
Dave Jarrold | Lasting Impact Ltd
July 18, 2026
I’m exhausted and disillusioned by all the underhand sales tactics that are used so frequently today. I genuinely want to support people, teams and organisations, but when I reach out I feel like there’s a barrier of cynicism that’s a result of these unethical practices. I’m also concerned that I’ll get sucked into these ways of approaching marketing, and I want to resist that. I want to increase my awareness so that I don’t, and I want to support the move to ethical and transparent ways f working.
Camelia McCandies | Moka Web Design
July 18, 2026
I am making this pledge to help support and amplify fellow small business owners’ ability to continue to product quality products that are sustainable, and valued by consumers!
Holger Schueler | From Scratch Communications
July 18, 2026
Marketing and Sales are human nature. They are are formalised versions of what we do to spread ideas, to win over hearts and minds, to bring people together and make a ruckus. We can’t risk for both terms to become synonyms for lies, deceit and selfishness. Because we never needed to win over more hearts and minds for ideas that may help us survive on this tiny rock. Instead, we need to show that marketing and sales rely on consent, care and competence.
Denisa Parker | Kind & Ivy
July 18, 2026
I am making the ethical move because I believe you can run a profitable AND ethical business at the same time. Business owners shouldn’t compromise their values or revenue in order to run and grow a business in an ethical and sustainable way.
Steve Gillson | Ethical Growth Coach
July 18, 2026
I have the privilege of teaching post-graduate and under-graduate students about Digital Marketing and I want to nurture their integrity and show them how to grow ethically online.
Patrick Kimber | KB Software Ltd
July 18, 2026
I love the pledge. I want my business to benefit the all parts of my local community.
Jennifer Arnspiger | Highly Sensitive Healing
July 18, 2026
I am making the ethical move because I care about my business, reputation and audience; transparency and lack of manipulation feel right to my soul.
Marlene Lowe | Emerald Agency Limited
July 18, 2026
Being a marketer means you have the power to influence how the world sees a product or service. We are the gateway to making sure that the messages going out there are ethical and accurately represent the companies they stand for.
Nicole König | EcoQuent
July 18, 2026
I’ve taken the pledge before, but I am excited about the chance to do it again. Here’s to conscious, mindful, informed buying decisions based on honest, ethical selling.
Nicole König |
July 18, 2026
I feel that the age of marketing through urgency tactics and sparking FOMO is closing FAST — what a wonderful thing. I’d like to help champion conscious capitalism as one of the propellers towards conserving and protecting the planet.