Pledgees.

Katie Hawley |

July 18, 2026

I am making the ethical move as it is one of company core values: DO THE RIGHT THING. We are guided by solid moral compasses. We stand for what is just and right and hold ourselves to a high level of ethical standards. We want to be transparent and ethical in all that we do!

Lisette Zounon |

July 18, 2026

I am making a pledge because I believe in being authentic and helping by providing value first.

Karina Randall |

July 18, 2026

I am making the ethical move because I want people to know that I offer value and that I am honest and thoughtful.

Vanessa Shepherd |

July 18, 2026

I am making the ethical move, because it aligns with my values. I am tired of seeing gimmicky marketing and prices that undervalue the work going into the products and services we use each day. I’m tired of people not receiving proper compensation for their work and consumers not realizing the true cost of the low prices they seek. There’s a balance to be had in value and living comfortably within our means.

Shoshana Allice |

July 18, 2026

I am so tired of manipulative sales and marketing and I refuse to perpetuate it. I RESPECT my clients and potential clients and want them to work with me because it’s RIGHT For them, not because I used psychological tactics to ‘charm’, coerce or scare them into it.

Sally Rees |

July 18, 2026

I’m tired of being sold to in a manipulative way

Rowena Roberts |

July 18, 2026

I made this ethical move because I think the fear and scarcity mindset is harmful for us, and should be unnecessary to market truly valuable products and services. I’d like to see fear-based marketing become, instead of the accepted norm, a red flag to make people suspicious of the true value of a product.

Rachel Rennie |

July 18, 2026

The language we use matters. The way we sell, matters. Using manipulative psychological tactics to sell is sneaky, and unethical. It’s playing on base human needs to make money, without concern for the long-term effects on the consumer. It’s playing on tactics like fear, or created fear, to make more money. Words are incredibly powerful, and my words (as my art) won’t add negativity to the world of marketing. Instead I’m going to help shape it for the wider good.

Rachael Kay Alberts |

July 18, 2026

I am making The Ethical Move because it aligns with my values and I want to make a public commitment to continue making ethical marketing a centerpiece of how I do business.

Lara Arnott |

July 18, 2026

This website it amazing – such a fantastic idea and I’m so excited to be able to become part of this and make the very important pledge to do business more consciously. It’s so important to take responsibility and acknowledge for the part I play in the cycle of consumerism, and thank you for your work in ensuring more people do business in a honest and kind way for both the consumer and the planet.