Pledgees.

Kat Kuczynska |

July 18, 2026

I hate the manipulations I read about in every marketing book and I see around me online. I want people to buy from me because they want to work with me. Not because I manage to “lure” them in with white lies about only 3 spaces left…

Elaine Jackson |

July 18, 2026

I’ve always aspired to be as ethical as possible in my business, but I also recognize that there are times when I’ve failed, either through ignorance, lack of forethought, or by following ‘convention’ without questioning it. I think this conversation is really important and I’d like to be part of it.

Melanie Howell |

July 18, 2026

I’m tired of being sold to in a manipulative way, let’s be honest!

Ali Zucker |

July 18, 2026

I am making the ethical move because I can either be part of the problem or part of the solution—I want to be part of the solution. That starts by turning business values into business practices, such as the ethical move’s marketing standards based on transparency, trust, and honesty.

Carmen Watts |

July 18, 2026

As a marketer, I have become somewhat (very) disillusioned with my industry. As a consumer, I’m tired of being sold to. Bone tired. Marketing itself is not inherently good or bad, but it can be used for both good and bad, depending on who’s doing the marketing and what their intention is. As marketing is a largely unregulated industry and the barriers to entry are so low, it’s important that we have standards and regulations in place to ensure that we are doing the right thing and acting with integrity, always.

Sergey Soloviov |

July 18, 2026

I wasn’t convinced or turned by the Ethical Move Pledge. The truth is, I have been following the guidelines very similar to those of the Ethical Move for years now. Since I believe in those principles it only makes sense to back the movement, so that more people take notice. It’s the right thing to do, we as people deserve a calmer environment and more room for conscious choices.

Danielle Young |

July 18, 2026

I am making the ethical move because I am tired of seeing the burden placed on consumers to make ethical choices about what business to support. I want to lead by example in my company with values, marketing, sales, and products that do no harm to customers and those who interact with my business.

Jenna St John |

July 18, 2026

I believe whole-heartedly in honest consumerism. As a merchant I want to communicate this value so my clients can trust that what you see is what you get, there is no trickery in my business! / I am a copywriter and I don’t want to be part of the problem.

Eleanor Mason |

July 18, 2026

Because now more than ever we need honesty and transparency and to work collaborative to rebuild the small sector independent business communities.

Helen Rebello |

July 18, 2026

I am making the ethical move because everything I offer to the world is created from my heart rather than my head, and I do my utmost to avoid marketing based on fear or pain. I love what the ethical move is doing and am delighted to have found them.