Pledgees.
Candice Cassidy |
July 18, 2026
I’m taking the ethical stance because when I first started as a copywriter, creating misleading and questionable content made me queasy. And I realized I needed to make a change in how I approached my writing and how I counseled my clients to approach their marketing.
julien fortuit |
July 18, 2026
I am proud of what I am selling and I go by this Seth Godin’s quote “You will pay a lot and you will get more than what you paid for!”
Gwenda Jeffs |
July 18, 2026
As a business which is dedicated to eco and ethical matters, what better way to put out money where our mouth is than with the ethical move pledges?
Besma Whayeb |
July 18, 2026
I will use round numbers to provide complete transparency for my clients – and demonstrate how my work is worth those figures, rather than charm prices.
Concetta Cassidy |
July 18, 2026
I am making the ethical move because…why would anyone NOT want to? I am so happy to have found someone who is saying all of the things that I have been thinking for so long. I am just setting up my business and had already planned to avoid the sales tactics that you’ve mentioned which quite frankly, always made me feel uncomfortable. This has made me even more determined to do things my way—a way that I can feel comfortable with and that allows me to sleep at night!
Holli Massey |
July 18, 2026
I used to work in advertising for years. One of my biggest issues is manipulative marketing and selling people something they don’t need just to get a sale. I’m all about empowering the people and helping them to inspire their inner/outer world. I’ve started a creative mentoring business to help serve the people (rather than brands) with their own stories and projects. I’m also developing ethical documentary stories to share with the world. I am in the process of changing my website because I don’t like the copywriting. I do not sell to my clients but create relationships and only work with them if I feel I can really help them.
Claire Benson |
July 18, 2026
Over my 20yr+ marketing career I have been deeply concerned and cynical of some marketing practices. I have always known there is a better way to market and is one of the reasons why I like working with charities. My purpose is to educate and encourage ethical and sustainable marketing and communication practices. So to find this community of like-minded professionals is fantastic.
Leanne Stewart |
July 18, 2026
I believe in transparency over manipulation. I believe in upfront pricing over psychological selling strategies. I believe the work I do and the way I price it doesn’t need to hide behind trickery. That’s why I pledge to use round numbers in my business.
Cat Walther |
July 18, 2026
I’m pledging to the ethical move because I believe modern service based businesses should believe in their offerings and invoke trust and loyalty through those offerings. There is no room for scaremongering and inauthentic selling anymore.
Ashley Overholt |
July 18, 2026
I actually feel like I don’t fit into the online business world. I see pushy sales and crappy webinars just trying to sell you something. I try to be as honest as possible and I even tell my clients about my challenges.