Pledgees.

Anne Archer |

July 18, 2026

I am working in the field of mental health and worry how vulnerable people are being manipulated and having their choices restricted.

Anna Kochetkova |

July 18, 2026

I am committed to ethical and effictive socia media marketing strategies and practices because I recognise the power of good social media and condemn using marketing for anything else but good for all living things.

Ann Gibson |

July 18, 2026

Finally, a tribe of business owners coming together to represent truth in marketing. My brand is about living in alignment to create our greatest “lived” experience of life, a life of true freedom. And being in alignment myself, and as a brand, is non-negotiable. Each step, from this simple one, to bolder ones ~ especially collectively ~ gives me hope of a more just and equitable world for people, animals and the planet.

Aniseh Sharifi |

July 18, 2026

When we talk about prices in our day to day conversations, we tend to naturally round numbers to make it easier to understand. Why not practice the same ease and flow in our business? It’s a simple measure that sets the tone for the kind we business we want to run.

Amber Turner |

July 18, 2026

I’ve never been a fan of using trickery or gaming tactics just to increase sales. I’ve done it before, but never felt good about it. It was time to finally feel good about my pricing, and use whole numbers like I already do in my head when shopping.

Ali Groves |

July 18, 2026

Being authentic in the way I do business is incredibly important to me. We all know when we are being “sold” to and it doesn’t feel good. I want my clients to have a good experience right from the first contact with my business.

Alexander Ward |

July 18, 2026

I am making the pledge because I believe businesses should have honest practices based on quality and respect, not sales.

Angie Cole |

July 18, 2026

I believe in honesty. I believe that honesty creates sustainability, growth and loyalty. I want to build a business and a world based on honesty and transparency. Creating honest prices also requires a business owner to face their own values and beliefs. This is why I’m committed to this pledge.

Abi Boughton-Thomas |

July 18, 2026

The coaching industry is awash with manipulative marketing – let’s welcome in new ethical standards for all aspects of our practice, as opposed to signing up for to therapeutic codes of practice while applying different ways of being in the business world.

Greg Halpen |

July 18, 2026

I’m making the ethical move because I’m smashing capitalism within my own business structure.