Pledgees.

Dana Escamilla |

July 18, 2026

As a marketer I’m tired of seeing manipulative practices and false selling of millionaire dreams and proven methods of success.

Claire Vines |

July 18, 2026

I run my business on honesty and integrity and want my customers to know.

Christina Paul |

July 18, 2026

Because good ethics should mean good business.

Camille Burger |

July 18, 2026

I am just starting up my own social media marketing agency and was just about to launch my first ad. I followed all the manipulative tactics but i does not feel good. I am now creating a split-test not using any manipulative tactics at all. I was looking for inspiration and found an article on medium.

Caroline Leon |

July 18, 2026

I’m all about ethical marketing and doing business with integrity. Whilst it might seem inconsequential not using round numbers is a tactic to manipulate us into believing we are paying less than we actually are. I refuse to be part of that trend because I don’t want to manipulate my customers, I want to serve them powerfully and with integrity.

Tracy Stanger |

July 18, 2026

I don’t want to sell to people in the same ways I hate being sold to. I know my products are good and I just want to connect them with the right people who need them.

Dominique Jacobs |

July 18, 2026

I don’t want to fool or be fooled; fairness is a core value.

Bex McKnight |

July 18, 2026

I am making the pledge because ethical marketing is an important part of building a more empathetic, compassionate and accessible world, and our marketing efforts should always be in alignment with our values.

Becky Harley |

July 18, 2026

I’m passionate about making my business as ethical and sustainable as possible and absolutely don’t want to be pressuring anyone into a sale! In the wedding industry it’s so important that people have the time to consider their choices carefully and pressure sales is not what I’m about at all!

Carly Anna |

July 18, 2026

I am pledging to ensure that all of my marketing, selling and business activity is ethical and seeks to do no psychological harm to my audience. I believe that as a coach, my client’s transformations begin from the moment they enter my audience, and that encouraging them to make buying decisions rooted in lack, scarcity and fear only exacerbate their problem – not solve it, as they are trusting me to help them do. I believe that coaching can change the world – but only if we are deliberately ethical in our businesses, right from the first interactions with our brand.