Pledgees.

Philipp Stakenborg |

July 18, 2026

Making the ethical move comes natural to us: as a ethical creative agency we work with beyond-profits and try to make ethical marketing mainstream.

Pam Rigden |

July 18, 2026

I am done. Done with fake ‘scarcity’ and all the other bs sales tactics; tactics I have been taught and told to use. They work, I know, but they don’t sit comfortably with me. I will not be shoehorning anybody – because that’s what fake ‘scarcity’ does – onto my programme.

Lisa Ann Parker-Moreton |

July 18, 2026

I have always worked this way. Love, truth and honesty are paramount to my personal spiritual and working life. I deem it a vital practice and an absolute necessity to the growth and wellbeing of the individual as part of a wider community. Together we are stronger, support and abundance are interconnected. One cannot exist without the other.

Nathalie Bougie |

July 18, 2026

I am making the ethical move, since I want to contribute to the wellbeing of humans and the world as a whole. I don’t want to work or live from a feeling of not being enough, not doing enough, not having enough. Because of this we have created a system that makes us always run harder, buy more, feeling dissatisfied, in fear at the expense of health, happiness and true potential (with its limits too). We are enough the way we are. I deeply want to contribute to helping people realize this themselves and see how wonderful and great they are. How much abundance there is in this world. And help them to start focussing on the person they are and soul that lives within determined to make this world a better place.

Jil Hunsberger |

July 18, 2026

I’m making the ethical move because using manipulative and slimy marketing and sales processes made me feel gross and didn’t sit well with my soul. New business owners learning marketing are taught that these manipulative tactics are the only way to be successful and sadly, they don’t know there’s a better way. I truly dislike being caught in someone’s never-ending sales funnel and I don’t want to make anyone feel like a cog in my marketing process. I believe that if more businesses get on board with being more ethical, it will become a standard one day.

Michelle Newell |

July 18, 2026

I’m making the ethical move because I want my online behaviour to match how I treat people in the real world – with kindness and compassion, as an individual and not a number to be clocked up in my ‘conversions’ list.

Lauren Van Mullem |

July 18, 2026

I don’t have to change my prices to round numbers, because they already were! Delighted to find a group of like-minded marketers.

Lorraine Watson |

July 18, 2026

Transparency feels good. Round numbers feel whole, straight forward and honest. Ethical pricing is another component of representing myself so you know who I am and what you’ll get when working together.

Liz Wiltsie |

July 18, 2026

I am making the ethical move pledge because it is in full alignment with my values. I don’t believe in manipulative tactics and am grateful to have them laid out like this.

Nat Couropmitree |

July 18, 2026

I’ve been the victim of manipulative sales and marketing strategies for many years. These practices can trigger past traumas and thus have long lasting effects. It’s no fun. I don’t want to perpetuate the harm caused and so I’m making the ethical move.