Pledgees.
Sarah Abji-Endicott | Recess Labs
July 18, 2026
We’re taking this pledge because we believe in non-dominant branding and that marketing should feel like a conversation, not a trap. At Recess Labs, we center trust, consent, and community in everything we build. Our branding and marketing work with impact-driven teams aims to show you don’t need to dominate a market to make a difference.
Alex Swetnam | The Faithful Cleaners
July 18, 2026
I believe in serving people more than money.
Sarah Newland | Manor Resources Limited
July 18, 2026
At Manor Resources, we believe that how we promote our services is just as important as the services themselves. As a small, brand-led HR consultancy, we’re committed to marketing that is honest, respectful, and rooted in trust. There is enough work and business to go around without falsehoods being made. We’re confident to stand behind the true results that we have achieved for our clients.
Dima Easterday | Apropos Data
July 18, 2026
I pledge to The Ethical Move because I believe business can be a force for clarity, integrity, and respect. I refuse to use fear, shame, or manipulation to drive action. I choose transparency over pressure, consent over coercion, and honesty over hype. This isn’t just about marketing—it’s about modeling the world I want to live in: one where people feel safe, seen, and empowered to choose freely.
Hana Ames | HRA Writing
July 18, 2026
I want my work to build trust, not manipulate emotions. I’m taking the pledge because people deserve honesty, not pressure, in their buying decisions. Ethical marketing is the only way forward.
Suzanne Mountain | Tech Savvy Suzanne
July 18, 2026
As a business coach I’m fed up with the manipulative marketing techniques and false promises in the industry.
Vicky Poole | Tender Response
July 18, 2026
I am tired of finding out AFTER I’ve bought something that I have been supporting a company that deforests, treats people or animals poorly, or screws over the smaller “guy” simply to make MORE money. I learned earlier in 2025 that razor companies realised in 1920s that they could sell to women more easily than they could men by manipulating them into believing that being hairless was sexier. 100 years on, women are still shaving, waxing and de-hairing… much to the detriment of their health. I created a business that I am proud of. I ask my suppliers where they buy from and whether they have investigated their supply chain, so why cant bigger firms do this? Why cant I buy responsibly? I stand with this pledge, wholeheartedly.
Rik de Ruijter | Souplesse.Digital
July 18, 2026
I am taking the pledge because I am sick and tired off the short sighted cosumarism in our world. People do not give a fuck about other people, animals and nature. All being flouded by tech, and AI. Tupac said in 1992: Gimme, Gimme, Gimme, Crush, Crush, Crush. There is no way these people have planes, when there are people without houses.
Nicola Reed | Ms Reed Teach International
July 18, 2026
Because in my work as a teacher and educational consultant, I see the challenges that young people face as a direct response to the world around them. I want to ensure that my work is about supporting and nurturing them, and working collaboratively with families to instil a sense of hope and feeling of calm, rather than playing into the wider tensions and panic that we see out there. Critical thinking, engagement and nurturing independent skills is intrinsic to what I want young people to achieve, and to remind them that their wellbeing and sense of self matters more than exam results.
Allan Law | Allan Law Photography
July 18, 2026
I am taking the pledge because every couple deserves a wedding day that’s as unique, inclusive, and welcoming as their love story. We believe in capturing real moments, without bias or barriers—just honest storytelling through the lens, for every kind of love. With Ai marching forwards I am pledging to deliver images and marketing that are true to the wedding/event rather than created within Ai.