Pledgees.

Amy Clark | Savage Daughter Copywriting

July 18, 2026

Founded on the idea that clear, inclusive language and values-based marketing are the foundation for building businesses that make a lasting difference, Savage Daughter Copywriting is excited to be a part of the change we want to see in the marketing world.

Sumit Sharma | Bamboo Tree Branding

July 18, 2026

I don’t think marketing should be anything but ethical. Because marketing is not about using shady sales tactics, it is about presenting your product or service that makes it easy for your target audience to be aware of, and avail of when the time is right for them.

Ruqayyah Brown | The Brandz Bee

July 18, 2026

I’m pledging to be a part of the solution to what i believe is an overconsumption crisis and mass manipulation of human psyche. I got tired of mainstream advices when I started building my first online based business and now I do it all from the lens of my ethics and values first. I’m so happy to know there are plenty of us out here doing our part.

Mandi Hawke | Proud Empowerment Business Solutions

July 18, 2026

I believe in a future where inclusive, ethical marketing is the norm—not the niche. We’re building a world where accessibility, authenticity, and consent-led strategies lead the way in businesses that heal, support, and serve—because doing good and growing well should never be at odds.

Natasha Johnstone | DIGITAi Collective

July 18, 2026

I’ve been a Digital Marketing Specialist for 15 years, and thought I lived and worked sustainably. Afterall, my home/office is off the grid, with solar panels and water storage. I grow my own veggies, compost and recycle. Then I stumbled upon sustainable business statistics and was shocked at the disparity in the world between people, the planet and profit, not to mention our digital waste. It changed my business focus to become a truly sustainable brand incorporating ethical business practices, sustainable marketing and ethical AI practices. I have learned so much and pledge to educate and encourage more businesses to take the journey to become a sustainable and ethical business.

Danielle Pegg Mowbray | Writers Of The Lost Art

July 18, 2026

The world is in a bit of a state right now. I’m making The Ethical Move because I care about the world. I live here! I want to be part of making things better, not part of the problem. As marketers, we hold the power to change moods, hearts and minds and I believe we should be doing so with a people-first approach. Marketing ethically and running my business this way feels more purposeful and gives me hope for the future. And hope wins.

Katrina Rischbieth | Salt Copy

July 18, 2026

Consumerism is destroying our planet; we are drowning in waste, and there are not enough resources to sustain our current lifestyle. As someone who works with sustainable and values-driven businesses (and a hippie at heart), I sometimes forget that there are a lot of other people outside my bubble who don’t think the same way. By supporting organisations that drive change, I can raise awareness and influence decisions that lead to a better future. I believe in the power of education and the importance of raising my voice because every single one of us is responsible for creating a sustainable world.

Carlos Fernandes | Imoveis4all

July 18, 2026

Dear The Ethical Move Team, My name is Carlos Fernandez, CEO of Imoveis4all, a Portuguese real estate agency committed to real social and environmental impact. Unlike many large real estate companies treating ESG as a marketing trend, we integrate it deeply into our business model. A part of every commission is allocated to causes chosen by our clients, covering social, cultural, environmental, and sports areas. Additionally, we donate up to 25% of our net profits to these causes, ensuring continuous and tangible impact. This unique model allows clients to actively participate in positive change through property transactions. Joining The Ethical Move aligns perfectly with our mission to promote transparency, ethics, and meaningful social impact. We look forward to the opportunity to collaborate and contribute to this important global movement. Best regards, Carlos Fernandez CEO, Imoveis4all

Heather Grant | Wild Heather Wellness

July 18, 2026

I am making the ethical move pledge as a yoga teacher and forest therapy practitioner, as the welness industry is so full of misleading and unethical marketing in order to convince people there’s something wrong with them that needs fixing. I want to make it clear I will never do that, by marketing my services in the most ethical way possible.

Sarah Abji-Endicott | Recess Labs

July 18, 2026

I’m taking this pledge because I believe in non-dominant branding and marketing that respects people’s agency.