Pledgees.
sylvie astrid | sylvie astrid
July 18, 2026
I am making The Ethical Move because I am tired of being sold to in a manipulative way and don’t want to be part of the problem.
Helen Dorritt | Written by Helen
July 18, 2026
In a world that feels increasingly full of manipulation and deceit, I want to work in a way that is open, honest and transparent, valuing connection and helping each other.
Kim Berlin | Kb.D
July 18, 2026
I’m a designer not a liar. I believe we are here to create beautiful, enriching experiences to help each other grow. That’s what creative direction for human connection™️ is all about
Katerina Cinklova | Theia
July 18, 2026
While ethics, transparency, and a kind approach are fundamental values for our company, we know that not everyone operates this way. We want to inspire others and show future clients of our small marketing agency that there is another way. We don’t need to manipulate, rush, or offer our audience a quick dose of cheap dopamine. We hope to inspire other companies and individuals in the Czech Republic with this.
Jane Dancey | Jane Dancey Somatic Coach
July 18, 2026
This year I’m getting serious with my business, and one part that has made me dither in the past is that it has felt yicky, uncomfortable. So this year I’m in an ethical business programme and am developing my business through ethical moves.
Olivia Krawczyk | OneKind Creative
July 18, 2026
As a brand designer, I believe in creating with integrity—helping businesses build identities that are not just beautiful but also honest and socially responsible. My work often supports ethical brands, charities, and socially conscious initiatives, and I want my business to reflect those values. I pledge to practice ethical marketing and mindful design choices that prioritise people over profit. I will continue to work with businesses that align with my values, challenge manipulative marketing tactics, and use design as a tool for positive change. Joining The Ethical Move is a commitment to being part of a better way forward.
Koren Helbig | korenhelbig.com
July 18, 2026
I focus on digital marketing with a permaculture twist: gentle on your nervous system, kind to customers and mindful of the environment. The Ethical Move aligns beautifully with that ethos and I’m proud to be part of a movement making marketing more sustainable globally.
Katie Lang | Venus Studio
July 18, 2026
I am excited to pledge to an ethical way of doing business. I don’t see enough businesses being transparent about their practices.
Kat Love | grace & magic
July 18, 2026
I am making The Ethical Move pledge because people matter more than profits. I cannot, in good conscious, treat my potential customers as objects from which to extract money or other resources. I am choosing to treat my readers and potential customers as subjects, fully sacred and deserving of honesty and respect at all times.
Peter Wingate | FourthWall Art
July 18, 2026
My product and services are about physically and personally ‘making space’ in this World for yourself; away from distraction and manipulation and towards stillness and authenticity. I’m taking the pledge because ethical communication is what FourthWall Outdoor Art is about.