Pledgees.
Kat Love | grace & magic
July 18, 2026
I’ve made this pledge because I believe in loving and creating from a place of honesty and love – not manipulation and lies.
Peter Wingate | FourthWall Art
July 18, 2026
My product and services are about physically and personally ‘making space’ in this World for yourself; away from distraction and manipulation and towards stillness and authenticity. I’m taking the pledge because ethical communication is what FourthWall Outdoor Art is about.
Alex Coward | ARC Virtual Solutions Ltd
July 18, 2026
I am making The Ethical Move because I see, particularly in the online business coaching world, a move in marketing towards creating the best hook, finding the best most persuasive marketing, yet there is a disconnect between what is being sold and what is delivered. I don’t want to be a part of that problem.
Freya Van-De-Gevel | Freya Van-De-Gevel
July 18, 2026
I think endless buying is convincing people that it is what they need to fill a gap in their lives. It parts them with money they need (and make very little of) on products that don’t add value to their lives. I don’t want to be part of that problem.
Rosie Bans | Fizzy Ginger
July 18, 2026
My organisation is committed to disrupting the marketing landscape of manipulative tactics and sales-first mentalities. We provide small business owners with marketing education that is transparent, ethical, and human-centered. We believe in putting people before profit, respecting our shared online space, and taking responsibility for our actions within it.
Alexandra Beeley | The Shadow Coach, Shadow Retreats
July 18, 2026
I am taking The Ethical Move Pledge because I work in the field of human development and depth psychology as a coach, and I recognise how vital it is that people are empowered make choices from a well-informed place with full transparency around what they are investing in. This is central to trauma-informed business practice, and I am personally committed to offering people a corrective experience to so much of what is out there, and to begin creating safety, trust, warmth and welcome from the moment someone lands on my website or social media. The Ethical Move aligns deeply with my values of integrity, accountability, compassion for all and my commitment to diversity.
Courtney Moffat | Upcycled Living
July 18, 2026
I’m taking this pledge because I believe in building an upcycling business that not only inspires creativity but does so with integrity and transparency. As someone with ADHD, my journey in upcycling is deeply tied to finding beauty in chaos and reimagining potential where others see waste. This pledge aligns with my values of fostering trust, reducing waste, and inspiring others to do the same—ethically and authentically.
Oliver Petts | Crown Copywriting
July 18, 2026
As a copywriting and SEO content writing expert, I’m not just responsible for helping my clients grow their business. I’m also responsible for ensuring their customers receive accurate, honest and transparent information. So I’m making The Ethical Pledge to take a stand against dishonest practices in digital marketing.
Laura Valentina Medina Pinzon | Written by Laura
July 18, 2026
I am starting in this new adventure of copywritting as a business and I would love to contribute in thi movement as I think we all need to be conscious about all the ethical practices in marketing
Heather Powers | Creatively Organized Spaces
July 18, 2026
This is truly the only way I’ve ever done business and I don’t believe in sneaky marketing tactics. I do not pretend to be someone other than who I am, in business, in the community, or in life!