Pledgees.

Richard Griffiths Hughes

March 6, 2021

The industry I work in is rife with hard sell tactics, and a race to the bottom in terms of trying to undercut and out price competitors. I don’t want to be a part of it any longer!

Maria Gabriela Singureanu

March 6, 2021

I stand for treating customers with empathy, honesty and transparency. The value stands in the way I deliver my services, the experience, the support provided, not in “secret solutions”.

Helen Bee

March 6, 2021

We’ve always felt uncomfortable with pushy traditional marketing. It has never been something we wanted to associate with our business. We’re taking the ethical move pledge as a commitment – never to manipulate or pressure anyone into working with us, and to be open and honest about how we work.

Laura Perkins

February 25, 2021

I am pledging to the ethical move as a reminder to stay true to what I believe can and does sustain and add value to all of those I serve. I believe in this business model and pledge to be mindful of my practices and to never trade ethics for money.

Vicki Handley

February 25, 2021

I’m making the ethical move because integrity matters. I support small, purpose-led, eco-conscious businesses and solopreneurs with their copywriting and social media marketing. I want my skills to help small businesses be part of the solution, not the problem. I don’t want fear-based manipulation and dishonesty in marketing to fuel endless consumerism. We can do better, I want to be proud of the legacy we leave for our children.

Rebecca Henn

February 25, 2021

I’m making the ethical move because I genuinely believe in creating positive change, where each of our voices matter and where community has a higher value than follower counts.

Bex Massey

February 25, 2021

Integrity is one of my personal values, so why wouldn’t it be one of my business values? I want my customers to be completely happy with the service they receive, so taking this pledge is integral to providing customer service to be proud of.

Claudia Kozeny-Pelling

February 25, 2021

I am making the ethical move because I don’t want to manipulate anyone into buying. I hope we can all move away to a more responsible way of marketing (especially in social media marketing). Currently, there are just too many fake ‘gurus’, false promises, and unethical marketing techniques. A move away from charm pricing, artificial scarcity and fake engagement is very welcome.

Ashley Grenstone

February 25, 2021

I am taking the pledge as a part of a number of steps to make my sole-proprietorship ethical, sustainable and community centered. I have a bit of a ways to go but this system here feels like a solid foundation to build from and I know I’m not alone in wanting a better way.