Pledgees.
Kathryn Mitchell | Staffordshire University
February 23, 2023
I am making the ethical move because I believe in taking greater care in the protection of our consumers, avoiding manipulation and unethical messaging.
Geordie Anderson | Stiles Hosting
February 22, 2023
I am making the move because I don’t believe in unscrupulous marketing tactics, I’m tired of seeing people be sold things they don’t need because of their lack of knowledge of an industry and just generally hope to be part of something which will promote a healthy attitude towards internet use.
Tena Lavrencic | Thinking Threads
February 22, 2023
I started my content writing business to support businesses and organisations making an actual change. As someone genuinely passionate about sustainability and ethics, I also apply these principles to my business. This is why I’m taking the pledge!
Sabine Harnau | From Scratch Communications B.V.
February 22, 2023
As ethical communication experts, we need to take a stand for great copy and design and against customer manipulation. Research, empathy and a strong message will always win!
Danielle Heyns | The Embodied Dreamer
February 21, 2023
I am making the ethical pledge because as an embodiment coach copywriter for coaches, I want to play my part of making this world a better place – not from the sidelines, but from the inside out. As copywriters, we have the power to kick start the next generation of copywriting.
Ronie Walters
February 20, 2023
I am making the ethical move because I believe in treating people as autonomous decision makers who deserve to have accurate and timely information.
Bruno Sade
February 20, 2023
I’m making the ethical move because I want my marketing to feel good both for myself doing it and for those on the receiving end, without it triggering fear of missing out, anxiety, feeling pushed or pressured, etc. As I’ve learned from George Kao, the way I market my services is going to reach far more people than those who will actually become my clients. Therefore, this proves why the idea that “the end justifies the means” (“using manipulative marketing is ok because it’s for the noble purpose of the actual work I’ll do with those who will become my clients”) creates more harm than good.
Andrea Boughton | Beehive Green
February 17, 2023
I am making the ethical move because I’m tired of seeing people put pretty before purpose when it comes to branding. I think endless digital content being pushed out to get noticed is detrimental to the planet and want to see more people aware of their digital footprint.
Bec Thexton | Social Thought
February 16, 2023
I believe in non-coercive marketing, transparency and authentic business practices. We’re all human at the end of the day, so my business works with aligned partners who do good in this world.
Helen Chambers | Evolve Flowers Ltd.
February 13, 2023
I am joining the ethical move as this is the only way to make a difference when it comes to growing a sustainable business that is build on a strong foundations of trust and loyalty with our clients. There is too much pushy tactics and fake incentives out there that have only one goal: make loads of money, fast. We are here to create positive impact while building sustainable and profitable business.
