Pledgees.

Matthias Hoffmann |

July 18, 2026

We are taking the pledge because we strongly believe in sustainable innovation. This includes an ethical approach to marketing and customer relationships. Sustainable innovation in products, services and business models should not rely on cheap marketing tactics, but create true value and a happier world.

Matt Meir |

July 18, 2026

The business world has been built on manipulation and scarcity tactics. Prices that are artifically inflated or adjusted to invoke a sense of panic and “must-have” desire leads to poor decision making processes and buyer’s remorse. It doesn’t have to be this way. I will not be part of the manipulation. I shall speak out about artificial and manipulative business models. I shall employ ethical pricing and model ethical and moral behaviours through my business practice and social media channels. It’s time for change, and I want to be a part of it.

Margie Serrato |

July 18, 2026

I pledge to take the ethical move, because I believe that transparency, honesty, and integrity benefits us all. I strive to be a part of the solutions, not the problems, in our world.

Thomas Liller |

July 18, 2026

I am making the pledge, because I believe in honesty and authenticity when it comes to marketing, because no one wants to be screwed or dragged into buying something they don’t really wanted in the first place. Even though many marketers believe and act differently, I want to be an example, that a different marketing is possible.

Lucy White |

July 18, 2026

Truth is at the heart of successful marketing, and everything that we do as a business.

Lorna Middleton |

July 18, 2026

I am making the ethical move because I want to encourage conscious rather than mindless consumption. It’s my responsibility as a marketer to help towards better spending habits that will improve the world from a societal and environmental perspective.

Lori Stone |

July 18, 2026

I am making the ethical move because in this buying/selling equation I can participate in both sides. And will.

Lisa Wilson |

July 18, 2026

I hate “selling” or being “sold” to. I like someone who just shares their services knowing that they will get the right clients.

Lisa Pascoe |

July 18, 2026

I am making the ethical move because I am tired of manipulative sales tactics and want to be part of creating a new way of doing business.

Lisa Yee |

July 18, 2026

I don’t love the old school, manipulative philosophy of getting ahead. It’s time for a truer, more authentic and ethical way of doing business!