Pledgees.
Nicole Lewis-Keeber |
July 18, 2026
I have a background as a therapist and the thought of manipulating my clients for payment would never cross my mind. It would be unethical. Fast forward to all of the advice and training in the coaching world and manipulative predatory sales practices have felt so gross to me! I was so happy to hear that someone else thought so too!
Niamh Harnett |
July 18, 2026
I’m making this pledge because I’m launching a virtual assistant business for ethical entrepreneurs, and it is so important for me to be ethical and help clients be ethical. My stomach turns when I see manipulative marketing practices, and I in no way want to be a part of that. We need more conscious business owners and I want to help them with that.
Natalie Hormann |
July 18, 2026
I firmly believe in free choice and full transparency. To me it’s part of expressing that I care for people more than for my bottom line.
Naomi Hattaway |
July 18, 2026
I am making the ethical move because I believe in transparency, worth and value no longer being tied to manipulative sales prices.
Michelle Lapointe |
July 18, 2026
Round numbers are just easier to deal with for business and buyers!
Monika de Neef |
July 18, 2026
We are naturally honest and love to help businesses grow in a heartfelt way. So, we feel sick seeing the ‘squeeze’ mentality of many pushy, sleazy, manipulative and dishonest business owners. We believe that everyone should promote and sell ethically as a common way of doing business. It’s great to be part of a global ethical movement of kindred-spirits. Because business in its essence is about making connections, nurturing relationships and serving a bigger purpose. Together we can create an interconnected world that works for us all. A world in which who we truly are, what we do, and the way we work become one.
Melissa Dinwiddie |
July 18, 2026
I am making the ethical move because I am sick of being sold in a manipulative way, and I don’t want to be part of the problem!
Melissa Packham |
July 18, 2026
I’ve been a marketer for over 15 years – and the whole time there’s been some of these types of tactics that have just felt wrong. Instead of blindly going along with it because “that’s just what you do”, I want to be an example of brands as a force for good. I coach my clients on this anyway, so making it official by pledging just feels right.
Melanie Mallinson |
July 18, 2026
Because I want to remind myself every day of the need to be ethical in all that I do … in work as a marketing and digital coach … and more widely in life.
Meg Collier |
July 18, 2026
I am making the ethical move because I believe there is another way to market our services and the work inside of our practices. I’ve seen first hand the harm that unethical business practices incur on people and I refuse to be complicit in that system.