Pledgees.
Elena Breeze | SWISH COCKTAILS LTD
July 18, 2026
At SWISH Cocktails, we believe that great taste should never come at the expense of our planet or people. Our decision to join the Ethical Move pledge is a reflection of our deep commitment to transparency, ethical practices, and responsible consumption. We want our customers to feel good about not just the cocktails they enjoy, but also the impact behind every bottle. By pledging, we’re holding ourselves accountable to always market honestly, choose partnerships that align with our values, and ensure that every step of our journey benefits both the planet and the communities we serve. Together, we’re not just raising the bar—we’re creating a movement for a more ethical and sustainable future in the beverage industry. For us, the Ethical Move pledge is more than a commitment—it’s a promise to lead with integrity.
Rebecca Bolton | Considered by Design
July 18, 2026
A creative agency that genuinely gives a s**t about people and planet, by design. We’re creating a cultural revolution, one Considered brand at a time — it’s long overdue, wouldn’t you say?
Ashley Wheat | We Are Margot
July 18, 2026
I am making a pledge because I believe the internet should be a place for good. I believe that those of us who design and develop the websites people use should do so in a fair, transparent and inclusive way. I believe web services should be clear about the value that they provide, should be user friendly to all, regardless of technical ability, disability, age, gender identity, sexual orientation, race or religion. I believe we should do our best to make sure nobody is excluded from using online services, and we should make them accessible. I stand against the manipulation of people’s behaviour using deceptive design patterns, tracking people’s online activity inappropriately or spreading mis or disinformation.
Damien Justin | Bloomin
July 18, 2026
Because I feel like we shouldn’t be stressing anyone into purchasing something. For me, marketing is like a form of art where you must understand your clients and do something that will impact them without having to stress them or be annoying by doing agressive marketing.
Julie Ray | Julie Ray Creative
July 18, 2026
My business is focused on design for social justice and the ethical move pledge aligns completely with my company’s values.
Jason Conway | The Daydream Academy
July 18, 2026
I pride myself on being an ethical creative and that’s why I’ve pledged.
Maria Ayala | Networking | Agencia Creativa Digital
July 18, 2026
Te comparto nuestra filosofía empresarial: Filosofía empresarial Optamos por alejarnos de la inmediatez, y esta mentalidad guía todas nuestras acciones, reflejando nuestro compromiso con la excelencia, la responsabilidad y la sostenibilidad a largo plazo con nuestros clientes. Con nuestros clientes: Simplificamos la toma de decisiones para los clientes, mejorando su experiencia y fomentando la fidelidad. Con el planeta: Implementamos caminos claros para los visitantes en todo nuestro ecosistema digital, contribuyendo así activamente a la sostenibilidad del planeta en la reducción de huella de carbono. Con las empresas: Abrazamos el minimalismo ayudando así a las empresas a destacarse en un mundo saturado de información, facilitando el camino para establecer asociaciones sólidas y significativas con sus clientes.
Gianfranco Fagotto | Gianfranco Fagotto
July 18, 2026
I am making the ethical move because I believe that ethical marketing is essential for building genuine, lasting relationships with customers. In a world where manipulative tactics and deceptive practices are all too common and shameless at times, it’s crucial to prioritise honesty, transparency, and respect. By committing to this pledge, I want to promote a culture of integrity within the marketplace, where the well-being of individuals comes before profits. I want to be part of a movement that challenges the conventional approach to selling, fostering trust and empowering consumers to make informed choices. It’s not just about doing business; it’s about doing what’s right for the greater good. By adhering to these principles, I hope to contribute to a more ethical and responsible marketing landscape, one where every interaction is rooted in fairness and respect.
Amy Hill | Koru Films
July 18, 2026
As a freelance filmmaker dedicated to serving the third sector, my mission is to create impactful films for charities and nonprofits while maintaining the highest ethical standards. By taking this pledge, I commit to transparency in my pricing, honesty in my business practices, and a firm stance against manipulative tactics and mass consumerism. My goal is to support organisations that make a difference without compromising ethical values.
Laetitia Monier Piacentini | LM & Co.
July 18, 2026
I want to be part of companies that think about people before profit. I want to have an honest relationship with my customers and consumers and offer honest services and design products that respect the planet without encouraging over-consumption.