Pledgees.
Chelsea Plowman | Magpie Copy
September 28, 2025
I am taking the Ethical Move pledge because I believe people deserve honest marketing that doesn't make them feel bad about themselves.
Joy Justice | Rooted Ceremonies
September 25, 2025
I am making the Ethical Move because in a world of fierce competition and jostling to be seen, it's easy to feel like I have to do the same but this is not what is needed by the people I'm looking for, neither does it create a healthy collaborative vibe amongst those working in the same industry!
Elaine Scott | Avani Health Hub
September 8, 2025
Avani Health Hub, is built on a foundation of transparency. We believe that ethical marketing it's the only way to build genuine trust and lasting relationships. The Ethical Move’s principles resonate deeply with our core mission to create a platform where health and wellness businesses can thrive and everyone is treated equally. Our entire user experience is designed to put the customer in control. From transparent pricing to easy cancellation and clear, honest communication, every touchpoint is built to be fair and empowering. Our website experience is designed to put the customer in control.
Sofia Petruccio Heal | Woven & Woods
September 3, 2025
At Woven & Woods, our commitment to quality extends beyond our products – —it's at the heart of how we do business. This ethical marketing pledge is a reflection of Woven & Woods' core values. It's our way of publicly committing to the transparency, honesty, and respect we believe every customer deserves.
Nicole Wang | SheSō
September 2, 2025
As a women-led collective, SheSō believes that exceptional branding and marketing should elevate both businesses and their audiences. SheSō also believes powerful branding and marketing start with authenticity. We're taking this pledge because we want to hold ourselves accountable to the highest ethical and integrity standards. It means we strive to create work that respects people's intelligence, honors their choices, and builds genuine connections rather than manufactured urgency.
Karen Parker |
August 30, 2025
I am making The Ethical Move because I am tired of sellers using manipulative tactics, and I feel terrible when I feel pressured into using them for my business. I'm also a neurodivergent person, so anyone pressuring me into doing anything for any reason doesn't feel right in my soul.
John Clark | Courageous Humans
August 29, 2025
I am making this pledge because it aligns with my mission and principles. I commit to treating every human being I meet with dignity and respect. I value relationships over money, love over profit, and kindness above all else.
Rachelle Momberg | Yellow Bunny
August 29, 2025
I founded Yellow Bunny more than a decade ago after years in advertising, where I saw first-hand how marketing could be used unethically, even by some of the biggest corporate brands. I wanted to do things differently. Yellow Bunny was built on the belief that communications should be transparent, ethical and purposeful. We supporting brands and businesses that are making a positive impact in the world. It’s a decision I’ve never regretted.
Hayley Williams | Keystone Marketing Limited
August 19, 2025
Keystone Marketing is taking the pledge as we believe that true audience engagement puts humans first; understanding and connecting with individuals and communities on a personal level, rather than solely focusing on metrics or sales.
Lisa Bamforth | Copy By Kudo
August 13, 2025
I've niched to help mission-driven brands grow their mission and their margins with the right messaging. So the ethical move solidifies that for me and potential clients who may land on my website.
