Pledgees.
Peter Wingate | FourthWall Art
February 27, 2025
My product and services are about physically and personally 'making space' in this World for yourself; away from distraction and manipulation and towards stillness and authenticity. I'm taking the pledge because ethical communication is what FourthWall Outdoor Art is about.
Alex Coward | ARC Virtual Solutions Ltd
February 25, 2025
I am making The Ethical Move because I see, particularly in the online business coaching world, a move in marketing towards creating the best hook, finding the best most persuasive marketing, yet there is a disconnect between what is being sold and what is delivered. I don't want to be a part of that problem.
Elton Eerkens |
February 24, 2025
As a Dutch graphic designer / artist living and working in Germany I want to be part of this movement and take the pledge. Why? To provide more clarity on a direction I am following – be truly and sincerely.
Freya Van-De-Gevel | Freya Van-De-Gevel
February 19, 2025
I think endless buying is convincing people that it is what they need to fill a gap in their lives. It parts them with money they need (and make very little of) on products that don't add value to their lives. I don't want to be part of that problem.
Rosie Bans | Fizzy Ginger
February 10, 2025
My organisation is committed to disrupting the marketing landscape of manipulative tactics and sales-first mentalities. We provide small business owners with marketing education that is transparent, ethical, and human-centered. We believe in putting people before profit, respecting our shared online space, and taking responsibility for our actions within it.
Alexandra Beeley | The Shadow Coach, Shadow Retreats
February 5, 2025
I am taking The Ethical Move Pledge because I work in the field of human development and depth psychology as a coach, and I recognise how vital it is that people are empowered make choices from a well-informed place with full transparency around what they are investing in. This is central to trauma-informed business practice, and I am personally committed to offering people a corrective experience to so much of what is out there, and to begin creating safety, trust, warmth and welcome from the moment someone lands on my website or social media. The Ethical Move aligns deeply with my values of integrity, accountability, compassion for all and my commitment to diversity.
Courtney Moffat | Upcycled Living
January 25, 2025
I’m taking this pledge because I believe in building an upcycling business that not only inspires creativity but does so with integrity and transparency. As someone with ADHD, my journey in upcycling is deeply tied to finding beauty in chaos and reimagining potential where others see waste. This pledge aligns with my values of fostering trust, reducing waste, and inspiring others to do the same—ethically and authentically.
Oliver Petts | Crown Copywriting
January 23, 2025
As a copywriting and SEO content writing expert, I'm not just responsible for helping my clients grow their business. I'm also responsible for ensuring their customers receive accurate, honest and transparent information. So I'm making The Ethical Pledge to take a stand against dishonest practices in digital marketing.
Laura Valentina Medina Pinzon | Written by Laura
January 19, 2025
I am starting in this new adventure of copywritting as a business and I would love to contribute in thi movement as I think we all need to be conscious about all the ethical practices in marketing
Heather Powers | Creatively Organized Spaces
January 15, 2025
I am in the business of building trust. My reputation and my business are built on word-of-mouth referrals, and that directly correlates with the way I treat my clients. My work is sensitive, often requiring confidential personal information; therefore, I (again) pledge to put people before profits. One thing I have learned is that if I can't deliver the services my client needs, this might mean we are not a good fit. It is my ethical and personal responsibility to have clear boundaries and sometimes end a working relationship. It's not always easy, but sometimes it's the best choice for everyone.
