the ethical move

violation of ethics is the norm.

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Hello ethical movers!

The movement for ethical marketing continues to grow, and we couldn’t be happier about that!

And then of course there are constantly crises all over the globe that make us feel hopeless. As we grow in momentum, it is good to take a moment and reflect on why we started.

The Ethical Move is here to change the way we sell, because we believe that will change the world.

Currently, our global economy only benefits a small fraction of people. We are facing a massive humanitarian, health, and climate crisis, a growing wealth gap, incredible amounts of waste, discrimination, exploitation, displacement, and fear.

Nuclear weapons at the ready are just the latest piece of news.

At the core sits an economy that relies on our insatiable appetite for more. In this system, violation of ethics is the norm.

Psychological tactics are designed to create false demand by feeding the fear that there will not be enough. This fear has us trapped in a cycle of consumption that is uninspired, unethical, and supremely harmful to the planet and its inhabitants.

But we have no need to continue using methods from the last century to generate wealth. We know better now, so let’s use the power we hold. We need to make the ethical choice for the good of all – not just a select few.

At The Ethical Move, we want to go back to basics. We want to talk about how the marketplace can change towards transparency, responsibility and honesty.

We want to rally, take direct action, and spread the word – with you.

In a spirit of humble enquiry, we want to invite you, the reader, to share with us your thoughts on ethical marketing.

We want to hear from you about the things you’re learning and realising, the marketing practices you’re noticing that need to change (or that you are changing yourself), and what it is you’re struggling with. And we’ll join you in sharing what we’ve learned.

We want to have these conversations daily and out in the open.

This is why we’re here: to challenge assumptions, to create conversation, and to connect us with others who want to break the cycle.

the ethical move news.

We are still working on expanding our team.

If you are passionate about ethical marketing and have the capacity to volunteer, we would love to hear from you. Right now, we are looking for folks to help us with social media and community building!

As our team continues to grow, we have now started experimenting with asynchronous meetings on Slack.

Not only does this format allow everyone on the team to take part at their convenience (no matter their time zone), it also helps to curb virtual (Zoom) overwhelm.

Our first meeting in this format was a success, and we continue to experiment with our meeting formats so they are as accessible, inclusive and fun as possible!

Get in touch to chat about joining the team!

get involved

our medium.

"Our conversation starts with psychological manipulation being unethical. Period." 'starts' underlined with yellow marker

If you’d like to go back to basics with us and think about why you started caring about ethical marketing, you may want to read this article by Alice on Medium about starting the movement for ethical marketing.

You are always invited to pitch ideas to us to write for our Medium publication!

Here’s what to do:

medium guidelines

our medium

pledgee highlights.

I’m taking the pledge because there’s no place for dirty tricks or misinformation in the fair and transparent world we all want.
– Andy Robinson,
I am taking the pledge because I want to disrupt the traditional fashion marketplace which is founded on exploitation and manipulation. By being transparent, inclusive and thoughtful in our marketing, my brand can work against the tide of greenwashing and take the guessing work out of sustainability.
– Franny Collingham,
I don’t agree with the way we’ve been sold how to market and how to build a business. While running a business may be inherently capitalistic, I know that by challenging the status quo I can continue the move toward a kinder capitalism that is neither extractive nor exploitive.
– Megan Dowd,

Find more pledgee WHYs on our website:

Our pledgees

what we’re reading right now.

Sabine has shared a couple of articles with the team recently which were both insightful and reaffirming. We’re happy to share them with you here, and would love to hear what you think.

*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Send a reply and tell us!

more resources

what we’re working on.

In addition to working on expanding our team and preparing for the launch of the Ethical Move Community, we are going back into our tactics bucket to share our research with you.

Visit our list of tactics on our website – we’ll be adding more to it as we go.

Which tactics do you want to learn more about? Or perhaps you’ve seen some new tactics emerge? We’d love to hear about them.

Feel free to reply to this email to tell us, or share it with us on social media, or write about it on our Medium publication!

We are always here for the conversation.

If you have questions, suggestions, or an idea to share, reply to this email or reach out at If you come across a tactic that you wish someone would take a look at, please send an email to

For more ethics in your life, join The Ethical Move Community, follow @theethicalmove on Instagram and Facebook – and check out our Medium Publication!

If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for all humans.​

As always, thank you for following our moves!
We are so glad you’re here with us.

the ethical move.

follow our moves.

We will only use your email to send you newsletters for the ethical move. Read our privacy noticefor more information.

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This field is for validation purposes and should be left unchanged.
the ethical move