Practicing joyful cultivation.

Nurturing The Ethical Move Community is our primary focus for the foreseeable future.

We’ve been reviewing the survey feedback we’ve collected from TEMC members at the end of last year in order to inform our work for 2023.

We’ve identified a few things we’d like to tend to this year…

1) Designing an “active learning experience” in the space.

Sometimes, it can be difficult to put what we’ve learned into practice. We’d like to bridge this gap between theory and implementation.

Firstly, we want to host more opportunities where members can learn how we can practice ethical marketing.

Then, we’ll continue to iterate on the community experience to help people take action. This might look like adding additional structures for support and accountability, adjusting our programming, or uncovering the possibilities of what we can achieve asynchronously.

TEMC is where we can support each other in working towards our pledge within our respective businesses. As a team, we will always examine how we can facilitate that as best we can.

2) Co-creating a public ethical marketing resource with our TEMC members.

We’re still working out the details, but we know that we want this to be a collaborative effort amongst our TEMC members. We envision creating a public resource that we can edit and evolve over time as we learn and grow, and as more people join and contribute their insights.

We truly believe that ethical marketing is a conversation. We’d like this project to be The Ethical Move’s contribution, as a collective, towards building a new marketing paradigm.

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Side note: A bit last minute… we’re hosting a workshop tomorrow: How Capitalism Harms Business; And What We Can Do About It. Tickets are available for $25 CAD + booking fee. (It is free for TEMC members.)

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Read our latest article, “3 ethical marketing myths we need to debunk, together,” written by TEM team member, Sabine Harnau.

She explores why ethical marketing isn’t about ticking off a checklist of do’s and don’ts in your business. “Real life is far too complex for that.” The work is done, not in isolation, but together, in conversation with each other.

• ​The Scary Future Of Instagram dives into the psychology behind our Instagram habits as well as how the app is designed to get us to buy more stuff.
• There are many situations in life when we might not know exactly what to say. Talking Points for Life could be a handy resource to bookmark for those times when you’re at a loss for words.
• ​Design Declares: “a growing group of designers, design studios, agencies and institutions here to declare a climate and ecological emergency.” They invite designers of all stripes to join in their declaration.
• Annika Hansteen-Izora on digital gardens and “their potential for moving us to create kinder, more fluid, and better generative online worlds.”
• ​Is ChatGPT Use Of Web Content Fair? An article exploring the ethics around using web content as a data source for training generative AI.

Our upcoming efforts have mostly been outlined above.

If you’re interested in joining The Ethical Move and have the capacity for volunteering – we’re still looking for help in the following roles:

Community host: hosting events and engaging our members in thought-provoking conversations – located in UTC-4 to UTC-8 time zones.

Virtual assistant: checking our inbox and social comments/DMs, working with ConvertKit, editing + uploading event recordings, making small changes to our WordPress website as needed.