the ethical move

doors to our community are open.

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Hello ethical movers!

The doors to our community are open! 👏

(Can’t believe I’m saying this out loud)

I’m still a bit stunned that it is live all of a sudden, after years of buildup. The TEM team has done an incredible job of bringing it all to life!

It’s too early to give a full review, but let’s just say it’s been incredibly informative and delightful already.

🔍 Tidbits: a super fun launch party, a well attended and highly productive co-working session, lots of conversations about ‘good’ and ‘bad’ marketing examples, and sharing of resources ranging from the systems around debt creation to accessibility and back. Lots of ideas for various training sessions are popping up too. It’s really given us a taste of the caliber of conversation to be expected!

If you’re keen on joining us, you can find us on Mighty Networks. The Ethical Move Community is only available to those who have pledged, so head to our pledge page first if you haven’t yet.

learn more + join

If you are interested but don’t want to sign up yet, you can join our ‘interest list’ to stay in the loop. Those of you who subscribed to the waitlist without joining TEMC are automatically added to it.

I’m interested

the ethical move news.

“What is Ethical Marketing?”

To explore this question, we’ve created a workshop led by Jeffrey Shiau (The Ethical Move Community Host) and myself (Alice Karolina, the founder of TEM).

It will be held on Wednesday, August 25th at 9am PST / 5pm BST

We’ll explore:

  • The need for ethical marketing
  • Its context in the global economy
  • What ethical marketing is (and what it isn’t)
  • How to create a plan to market ethically

We firmly believe ethical marketing is not a task to be checked off once done, but a life-long commitment to communicate ethically. We’re hoping to provide a starting point for those exploring this very big question.

This workshop is free for members of The Ethical Move Community. If you’re not a member (yet), registration cost to attend this workshop is $25 CAD + tax/VAT.

get involved

our medium.

Sabine Harnau, one of our community builders + hosts wrote a beautiful article reviewing the process of creating our community: “Ethical marketing conversations have a new home”. Soon you’ll find it on our Medium too.

My favourite sentence:

“Good things come to those who work on them patiently, relentlessly, collaboratively”

We’d love to hear from you too: what are themes/topics you’d like to read about? And maybe you’d even like to write for our publication? Check out our Medium guidelines to get started.

our medium

pledgee highlights.

I’m making the ethical move because I believe in helping people wholeheartedly. Even if that means a cut in the bottom line.
– Verô Souza, Vero Branding,
I’m making the ethical pledge because I’m tired of marketing tactics that make women feel like less than in an effort to get their credit card numbers. I believe in a culture of diversity, safety, and equality in my business and life. My desire is to be a ripple in the pond that affects individuals of my community and inspires sparks of change that spread from human to human.
– Emily Aborn, She Buildt This,
I am increasingly frustrated at feeling like someone who is just there to be sold to, who can be quantified as a set of data points, who’s behaviour can be predicted in humdrum algorithms that act to deny our independence of thought and being. I’m tired. I don’t want that for our families, our friends, or our clients.
– David Horn, David Horn Design Ltd.,

Find more pledgee WHYs on our website:

Our pledgees

what we’re reading right now.

*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Send a reply and tell us!

more resources

what we’re working on.

We’re ready to dive into new projects again after a dense few months of community building. It’s time to review our plans + strategies post launch – for our marketing, our ops, our team, and how we’re going to keep the movement growing and reach more pledgees.

I’m especially excited about creating a new care- and joy-based team structure to make working with us easeful and rewarding. It will be another long project, including a Culture Handbook and Communication Charter among many other things, and it will probably evolve and change as we go along and learn more.

If you’re interested in becoming part of this next chapter, we we are looking for tech-savvy backend help in the form of an Operations Manager. If this is you, check out our requirements and if they jive with you, reply to this email!

We are always here for the conversation.

If you have questions, suggestions, or an idea to share, reply to this email or reach out at If you come across a tactic that you wish someone would take a look at, please send an email to

For more ethics in your life, join The Ethical Move Community, follow @theethicalmove on Instagram and Facebook – and check out our Medium Publication!

If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for all humans.​

As always, thank you for following our moves!
We are so glad you’re here with us.

the ethical move.

follow our moves.

We will only use your email to send you newsletters for the ethical move. Read our privacy noticefor more information.

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the ethical move