Tiffany Hathorn.

I first learned about The Ethical Move when I worked as part of the Content Direction Agency team last year. I was already feeling like a lot of the tactics we (as copywriters) are taught to use are a bit sleazy. As someone with multiple psychology degrees, I definitely understand why they work. But I feel like just because something works doesn’t mean it’s right — or that it’s the best way to achieve a goal. I felt like there had to be a way for everyone (entrepreneurs and clients) to win — and for everyone to feel good about it. No high-pressure sales. No fudging the truth. No manipulating emotions. Just connecting people with solutions and tools that supported their goals — and helping my clients reach their goals in the process. So when I found out about The Ethical Move, I felt validated that the way I felt wasn’t weird, that I wasn’t letting my emotions get in the way of good business sense, and that I wasn’t alone! I’ve been trying my best to live by The Pledge ever since — and have even introduced some of my clients to it.