Samantha Chua | Sincere Copy.

I am making the ethical move because I genuinely believe we can use our influencing power for good. I'm tired of predatory practices like scarcity marketing and "income claims marketing". I'm also disconnected from the "hustle" culture that prides quantity and cheap, mass production, over quality and thoughtful products. I believe in creating genuine connections, basic decency, honest marketing and business practices.

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