Rebecca Mackay Miller.

I’m a brand and story strategist, and I’m making the ethical move because I fundamentally believe that as small business owners we are all responsible for the change we want to see in the world, and that the stories we tell will contribute to the wider cultural narrative, whether they’re positive, or not. Storytelling is not a sales tactic, its a fundamental law which has contributed to the evolution of our species. We’re wired to recognise, listen and remember stories, which is why they have become such an effective strategy for business growth – but with this comes great responsibility and one that sadly many marketers do not heed, opting instead to utilise the power of story to drive their own agenda. I’m on mission to drive the narrative that when done right stories can be both an incredible tool for business growth AND contribute to the shared cultural narratives that shape the world we all want to live in.