the ethical move

Lauren Ridgway.

I have always felt alone in the world of marketing, answering the question of “what job do you do?” with “I’m a marketer – an ethical one, the good kind!”, followed by an almost-apology/explanation about the state of marketing and how I’m different. By joining the ethical move, people will have a credible reference point for seeing how and why we commit to communicating with people in a better way. Marketing was hi-jacked temporarily by poor methods and dubious morals but that’s all about to change for the better and in a permanent way. Marketing is there to connect people, in an honest and transparent way, with products, services and events that were quite literally made for them; there’s no need for trickery when you’re sharing an honest message with the right people.

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the ethical move