Jess Sutton | The Green Creative.

I’m making the ethical move because I don’t want to be another copywriter or content marketer who uses pushy, shameful tactics to get their clients results. I don’t want people to feel guilty for not purchasing, I don’t want people to feel as if their lives will end if they don’t purchase, and I’m really tired of charm pricing! Especially with such overconsumption happening, people should not be pressured into buying things they go onto regret. I believe in the power of education and gentle persuasion as a sales method, not guilt-ridden marketing.