Alison Rakotonirina.

It’s been 20+ years since I sat in the psychology of marketing class at University. I always see these prices and go ‘ah-ha!’ you won’t get me, but you likely do. Fast forward to working as a coach and studying positive psychology and I see another side of this picture – female entrepreneurs undervaluing themselves. Charge what you are worth – it’s you that decides your worth – clients pay anyway, at least the right ones do!