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Recently, we were told to stay in our lane.
To not take on global issues.
I see the intention behind it: to make our message palatable to more people so that we have a better chance of bringing them into the fold.
But we are only now finally sharing the content we meant to all along, so I don’t want you to misunderstand what we’re here for.
The Ethical Move is a Social Movement.
Our team is here to hold space for you if you’re willing. But please don’t mistake this work for anything less than global disruption.
Phew! Now that’s off my chest, let’s get to the really fun bits 😄
The Ethical Move Community is launching in July 2022 and we are so excited! Collective learning, growth, and action is what we’re always working on and we can’t wait for you to be part of it.
Two things to know:
Sign up here to get on our waitlist:
I’ve written about how ethical marketing is connected to global issues last fall. Read The Big Picture of Ethical Marketing on Medium or on our blog (which is more accessible).
And this is the article on Medium where I first articulated my thoughts in 2017: Could You Sell Without Manipulation?
I’d love to hear what you have to say about all of this!
I’m making the ethical move to be a breath of fresh air in a world of cringe-worthy tactics AND inspire others to join us. I’m championing doing things differently and doing things right. I want my people to come with me because it’s right for them, not because it’s right for me. And I give my full permission to anyone to call me out if I’m marketing unethically in any way, at any time.– Sarah Lynas, sarahlynas.co.uk
Over consumption is the root cause of our environmental problems. As business owners, we have the responsibility to support consumers with their buying choices and to change the narrative with the need to sell more for the benefit of constant growth.We can all grow our businesses in a sustainable way that doesn’t encourage over consumption. We don’t need growth for growth sake. I don’t want to be a part of the problem and I want to actively work to help to solve it.– Sarah Newland, www.keyboardsmash.net
Find more pledgee WHYs on our website:
*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Send a reply and tell us!
As we’re continuing to grow as a team and a movement, there has been more need for systems + processes to be recorded and improved. We’re working on a Culture Handbook and are finding better ways to communicate asynchronously.
And, as always, we are deep in community development, finding resources for you, and creating content.
Follow us on LinkedIn, join us on Discord – and check out our Medium Publication!
If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for everyone.
As always, thank you for following our moves!
We are so glad you’re here with us.
Your team at TEM
We will only use your email to send you newsletters for The Ethical Move. Read our privacy notice for more information.
"*" indicates required fields