Pledgees.

Molly Gould | Effable

July 18, 2026

I am making the ethical move because I believe as someone who works in marketing and comms, we have a responsibility to use our work for good, and to operate with transparency and honesty at the core of what we do.

Angela Browne | Being Luminary

July 18, 2026

I am making the ethical move to ensure that folx recognize that in the field of diversity, equity and inclusion we have a responsibility to ensure fair access for all those who hold minoritised identities. Scarcity thinking will get us no where and our programmes and offerings will never be offered from a place of scarcity or fan those flames in our people. Clear communication on pricing and what we do helps our folx discern for themselves whether they want or need our support. We believe our folx are whole, sovereign and have the full capacity to decide for themselves whether they want to work with us. Manipulative efforts to persuade have no place in our orbit.

Priyanka Shankar | Horenso

July 18, 2026

I work with purpose driven companies that are striving to make a better world. It makes sense then that their marketing fits with that as well. We believe that their is no place in our world for manipulative marketing. Inclusive, accessible and authentic storytelling is the new-wave and we’re here to embrace all of it.

Erin Buck | Bizzybee

July 18, 2026

I believe in honesty and authenticity and strive to make sure that I never sell a service I cannot do; my cost is always transparent. I believe we have a responsibility to allow our clients as much information as we can to let them make an informed decision.

Miriam Fine | Miriam Fine Coaching

July 18, 2026

I am making the ethical move because I want my coaching practice to be one that supports people in a transparent and honest way, and I am tired of the noise of capitalist/exploitative mentality seeping into a world that is so much better when it’s collaborative and open.

Grace Gomez | Empower You Therapy Services, LLC

July 18, 2026

I am making this pledge because I want to always strive for better and have an ethical company.

Lindsay Clark | Spirit Song

July 18, 2026

I feel it’s important to move away from fear-based marketing and move into a place of genuine service and heart-centered business practices, that value people over clients.

Jen Cui | Jen Cui Coaching

July 18, 2026

I’m making the ethical move because I’m sick and tired of feeling like I need to speak to a simple-minded person who just has a “problem” and needs a “solution”- I see my audience as complex, multifaceted, capable, and intelligent humans. I want them to know I trust them and that they can trust me to always meet them where they are at, that they will be seen by me, and that I’m committed to building a relationship with them that we both benefit from.

Ashlee Sang | Ashlee Sang Consulting LLC

July 18, 2026

I believe in the power of business for good. The more business owners who show up in integrity and connect on a human level, the more we’re able to create positive change through our shared economy.

Sunya Orlofske | Sunya Creative

July 18, 2026

I am making the ethical move because I believe that change is possible and it starts with taking action, educating myself continuously. As someone in the field of marketing, I am committed to working within ethical guidelines, for businesses who are also committed to doing the same.