Pledgees.
katie barber | Charm – Social Media Management
July 18, 2026
We want to ensure that we aren’t contributing to social media addiction or low self esteem caused by social media. We want to enhance connection, relationships and knowledge.
Alexandra Fearon | Maybe Later
July 18, 2026
I am making the ethical move because I believe marketing doesn’t have to be icky and manipulative to work. That when it’s people-first, transparent and about community building, your business or organisation will thrive. I am also tired of all the online marketing ‘gurus’ perpetuating harmful practices, and selling them as the only way to do business.
Jasmine Hermann | Boss Copy Editing
July 18, 2026
Seeing how social and networking platforms and marketing agencies prey on compassionate people with unethical outreach messages hurts my heart. I want to be different. I need to be different for my conscience and as a part of my legacy.
Charlotte Garbutt | transformEd coaching
July 18, 2026
I am setting up my educational and career change coaching practice. Taking the ethical marketing pledge speaks to my core business values of empathy, diversity and sustainability.
Georgina Merckel | TOPA
July 18, 2026
I am making the ethical move because I find manipulative selling uncomfortable and have for a long time. I feel like this fits with my ethical values and I’m ready to pledge to the ethical move.
Elly Yule | ELLY YULE wise woman wisdom
July 18, 2026
As an Empath and HSP it’s important that truth is at the heart of everything. No more icky crass manipulative marketing and sales, it’s time for genuine authenticity and transparency. It’s time for everyone to just calm down and be themselves.
Dominic Cooper | Vu Online
July 18, 2026
We feel aligned with the message and values of The Ethical Move. Marketing is a tough industry not to feel like a hypocrite, so we are trying to create mutually beneficial buying experiences for our clients and their customers.
Elaine Scott | Relovable Pets
July 18, 2026
As a business owner for over 17 years, I have always put my customers first. I believe that treating customers fairly and honestly is essential for building and maintaining a successful business. Since launching relovablepets.co.uk, I have continued to uphold these values. I am committed to communicating in an ethical, honest, and transparent way, with the goal of helping others at the forefront. I believe that clear and concise communication is essential for building trust with customers. I strive to be transparent about my company’s policies and procedures, and I am always open to feedback. I believe that by communicating in a way that is ethical, honest, and transparent, I can build strong relationships with my customers and create a positive customer experience.
Katy Murray | Katycatalyst and Catalyst Collective
July 18, 2026
If we’re not part of deconstructing oppressive systems we’re part of colluding with them and upholding them! Love this call for a higher standard and the transparency to aim for it in practice!
Hayley Clarke | chickpeacollective
July 18, 2026
Our purpose is to be a force for good in the design industry, by supporting value led businesses in creating a better future. We use our creativity and expertise to elevate and amplify Impact of those doing good.