the ethical move

Pledgees.

Tracie Nichols |

July 18, 2026

I respect my clients and trust them to make good choices for themselves. Manipulative pricing tactics just don’t serve either of us.

Lauren Conley |

July 18, 2026

My business is built on eco and social consciousness. I believe to see changes in the world, businesses have the right and responsibility to be the change. So, here I am!

Mandy Kubicek |

July 18, 2026

We have enough manipulative advertising that we’re all fighting to avoid. I’m here to bring good healing energy to the world, not more self-centered energy!

Elinor Trier |

July 18, 2026

I am sick of the manipulative ‘tricks’ that businesses are told to use in order to make sales. I believe that honesty and connection is the way forward. I love what you’re doing here and I want to be a part of it.

Rosalia Rivera |

July 18, 2026

I am making this pledge because I don’t believe in using the psychology of marketing in a manipulative way and it’s high time that, not only brands and businesses, but also marketers become more authentic in their communication with the end consumer.

Sandy Reynolds |

July 18, 2026

I am making the ethical move because I want my clients to know that I care about supporting them more than pressuring them into buying my products and services.

Olga Siekierska |

July 18, 2026

I am making an ethical move as I believe with honesty I build a win-win relationship with my clients and this is how I want to work.

Jennifer Hakim |

July 18, 2026

As an individual, I promised to myself to be the change I wanted to see in the world – this is why I founded our agency Jennifer Hakim Communications, a marketing and PR agency for ethical and mindful businesses. We work hard at getting change makers and sustainability advocates off the ground and have a strong ethos and code of conduct. We live and work ethically for the betterment of our world, and our clients are the same.

Candice Cassidy |

July 18, 2026

I’m taking the ethical stance because when I first started as a copywriter, creating misleading and questionable content made me queasy. And I realized I needed to make a change in how I approached my writing and how I counseled my clients to approach their marketing.

julien fortuit |

July 18, 2026

I am proud of what I am selling and I go by this Seth Godin’s quote “You will pay a lot and you will get more than what you paid for!”

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