the ethical move

Pledgees.

Ismay Mummery |

July 18, 2026

As an ethical business owner I don’t like manipulative marketing or selling tactics and neither will my customers so I am happy to pledge to pricing with round numbers.

Erika von Kaschke |

July 18, 2026

I believe this will help build a win-win world for everyone. If we all do well, the world will be a better place.

Katie Crepeau |

July 18, 2026

I am making the ethical move to be transparent and honest with my ideal clients.

Emily KenCairn |

July 18, 2026

I want every ounce of energy I put into my business to have a positive impact on the world. My clients should work with me because we’re the right fit, not because I’m offering some slick “first one’s free” type of deal. As a web designer and communications strategist, I want to help my clients see how they can sell their own services in ways that are completely genuine, confident and mutually beneficial, so I’m leading by example.

Naomi Ziewe Palmer |

July 18, 2026

As an ethical-brands-only copywriter, I already charge round prices, but I am interested in the other forthcoming pledges from this initiative.

Lauranne Grenier |

July 18, 2026

We as Brussels Beer Project have always take high consideration in ethics. Nevertheless, we don’t just agree in principle, we really want to put projects into action in order to work in a better and more ethical world.

Libby Brewster |

July 18, 2026

I am making the ethical move because I want to trust in the brands I buy from and the people I work with and I want to be an example of how we can do better.

Caroline Anthony |

July 18, 2026

I am making the ethical move because I believe in honest transactions in selling & receiving services. I want to be able to clearly understand a service being offered to move forward with engagement & wish to be as clearly defined myself in my offer.

Ailene Cuthbertson |

July 18, 2026

There are far too many “dark patterns” running around on the web. I have a background in UX and I believe in clarity, transparency and making it easy for the user to make the choice they want to make (not tricked into making). It’s great to find there are people out there like me who feel the same way. I’m in!

Julia Williams |

July 18, 2026

I am making the ethical move as I am frustrated with being sold to in cut throat industry of competitor shaming, overdoing packaging, and pricing undercuts. I am happy when my customer is happy with their product therefore I keep my margins small and my retail prices relevant. I reuse where possible.

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