Pledgees.
Claire Cullen
February 20, 2021
We take an ethical approach across all our marketing and sales activity. The ethical pledge is a wonderful, (sadly well-needed) initiative that we are pleased to show our support for.
Kayleigh Nicolaou
February 20, 2021
Myself, and the team here at Kakadu Creative, are making the ethical pledge as we came from a career in advertising and marketing that used manipulation and scare tactics to make people buy more things. We didn’t agree with it, hence leaving and setting up our own ethical design agency. Let’s change the narrative.
Michelle Newell
February 20, 2021
I’m making the ethical move because I want my online behaviour to match how I treat people in the real world – with kindness and compassion, as an individual and not a number to be clocked up in my ‘conversions’ list.
Karina Randall
February 20, 2021
I am making the ethical move because I want people to know that I offer value and that I am honest and thoughtful.
Thomas Wilson
February 20, 2021
Because I strongly believe there are effective ways to sell online without using psychological tricks to get people to buy from me.
Steve Mattus
February 20, 2021
Manipulation is totally unnecessary. I want to make connections, build relationships and make good, clear, heart-centered decisions for how we move forward together. I believe that making the ethical move is a part of the big change involved in dismantling systemic racism, privilege, patriarchy, sexism, gender bias, and a host of other venomous systems.
Jil Hunsberger
February 20, 2021
I’m making the ethical move because using manipulative and slimy marketing and sales processes made me feel gross and didn’t sit well with my soul. New business owners learning marketing are taught that these manipulative tactics are the only way to be successful and sadly, they don’t know there’s a better way. I truly dislike being caught in someone’s never-ending sales funnel and I don’t want to make anyone feel like a cog in my marketing process. I believe that if more businesses get on board with being more ethical, it will become a standard one day.
Sonia Fernández
January 15, 2021
My mission is to help as many entrepreneurs as possible to be successful with their businesses and lives. I am making the Ethical Move because to me; success is measured first by humanity and genuine connections and not only by money.
