Pledgees.

Emma Wilkins | Sweetgrass Digital

July 18, 2026

This pledge reflects my values-led approach, commitment to integrity, and desire to do all I can to improve life on our planet by crafting communications that invite reflection and sustainable action. I believe in truth-telling over persuasion: marketing should illuminate, not manipulate. I choose language that informs, invites, and respects the agency of the audience. As a disabled and neurodivergent business owner, I also value accessibility and inclusion which means designing for real people with diverse needs, perspectives, and lived experiences.

Andrew Hodges | The Narrative Craft

July 18, 2026

I am making the ethical pledge because there is a lot of fantasy and vulnerability linked to the idea of publishing a book. While there are scam operators, many more book editors and coaches don’t request informed consent, leaving authors receiving edits that don’t serve them.

Chelsea Plowman | Magpie Copy

July 18, 2026

I’m making the ethical move as a copywriter because I want to be and work with brands that are a force for good in the world. I want to help market products and services (including my own) based on their value, rather than using manipulative tactics that cause more harm than good.

Joy Justice | Rooted Ceremonies

July 18, 2026

I am making the Ethical Move because in a world of fierce competition and jostling to be seen, it’s easy to feel like I have to do the same but this is not what is needed by the people I’m looking for, neither does it create a healthy collaborative vibe amongst those working in the same industry!

Elaine Scott | Avani Health Hub

July 18, 2026

Avani Health Hub, is built on a foundation of transparency. We believe that ethical marketing it’s the only way to build genuine trust and lasting relationships. The Ethical Move’s principles resonate deeply with our core mission to create a platform where health and wellness businesses can thrive and everyone is treated equally. Our entire user experience is designed to put the customer in control. From transparent pricing to easy cancellation and clear, honest communication, every touchpoint is built to be fair and empowering. Our website experience is designed to put the customer in control.

Sofia Petruccio Heal | Woven & Woods

July 18, 2026

At Woven & Woods, our commitment to quality extends beyond our products – —it’s at the heart of how we do business. This ethical marketing pledge is a reflection of Woven & Woods’ core values. It’s our way of publicly committing to the transparency, honesty, and respect we believe every customer deserves.

Nicole Wang | SheSō

July 18, 2026

As a women-led collective, SheSō believes that exceptional branding and marketing should elevate both businesses and their audiences. SheSō also believes powerful branding and marketing start with authenticity. We’re taking this pledge because we want to hold ourselves accountable to the highest ethical and integrity standards. It means we strive to create work that respects people’s intelligence, honors their choices, and builds genuine connections rather than manufactured urgency.

Karen Parker |

July 18, 2026

I am making The Ethical Move because I am tired of sellers using manipulative tactics, and I feel terrible when I feel pressured into using them for my business. I’m also a neurodivergent person, so anyone pressuring me into doing anything for any reason doesn’t feel right in my soul.

John Clark | Courageous Humans

July 18, 2026

I am making this pledge because it aligns with my mission and principles. I commit to treating every human being I meet with dignity and respect. I value relationships over money, love over profit, and kindness above all else.

Rachelle Momberg | Yellow Bunny

July 18, 2026

I founded Yellow Bunny more than a decade ago after years in advertising, where I saw first-hand how marketing could be used unethically, even by some of the biggest corporate brands. I wanted to do things differently. Yellow Bunny was built on the belief that communications should be transparent, ethical and purposeful. We supporting brands and businesses that are making a positive impact in the world. It’s a decision I’ve never regretted.