Welcome to the ethical marketing conversation.

The purpose of the ethical move is to uncover the grey area of manipulation in marketing through conversation, ultimately creating a new standard for ethical marketing based on what we discover in the process.

And this publication is at the heart of it.

The ethical move is starting a conversation among peers to shed light on psychological manipulation and to find that fine line between a good piece of advertising, straight forward messaging, and dehumanising tactics. This publication intends to highlight a spectrum of opinions that help us answer the question ‘what is ethical marketing?’

Each article is written by writers that are passionate about what they see and how they navigate manipulation and ethics in marketing. This publication is not solely written by members of the ethical move or people who have pledged — nor does the ethical move or the members agree with every opinion published.

Our conversation goes both ways!

This is unfamiliar territory and will require a lot of unpacking, which is why we want you to share what you see. Email hello@theethicalmove.org if you’d like to contribute as a writer to this publication.

Thank you for being in conversation with us!